Remember when I
overly simplified the term â€śhigh quality?â€?
â€śHigh qualityâ€? is a measure of whether or not your contribution helps your audience in ways they canâ€™t find anywhere else.
We can all quickly spot junk content, but it takes a lot more effort to match the description of high-quality content I mentioned above.
Thatâ€™s because the type of content that actually produces results for your business is multidimensional and typically doesnâ€™t arise from linear thinking.
Letâ€™s look at three ways a regular writing practice helps you work in that multidimensional space that honors both your prospectsâ€™ and your businessâ€™s needs.
1. You live like an artist
This one is my Writer-sideâ€™s favorite.
A writing practice isnâ€™t confined to time you spend in front of your computer or journal.
When youâ€™re working on a project, different aspects of your life can be sources of inspiration. And you often need to be out living your life to make remarkable connections in your content.
- Notice what other consumers say.
- Observe how other businesses market themselves.
- Invent persuasive analogies and metaphors.
When you learn to live like an artist, once itâ€™s time to write, you already know what you want to say.
Then itâ€™s your job to put together a cohesive presentation.
2. You value effective communication
This one is my Editor-sideâ€™s favorite.
A large part of an editorâ€™s work involves spotting text that is unclear. Of course, it made sense to the writer … but that doesnâ€™t always mean it makes sense to a reader.
Writing practice helps writers translate the vague thoughts in their minds into a crisp draft that someone else will effortlessly understand.
My first drafts are a lot more comprehensible than they were 10 years ago. I still improve them with editing and proofreading, but starting out with much higher-quality writing enables me to finish my final draft faster.
3. You develop empathy
And this one is my Marketer-sideâ€™s favorite.
We all know that â€śliving like an artistâ€? can be self-indulgent, but your writing practice can also temper that side-effect.
When you write, you naturally reflect on yourself, others, dilemmas, current events, etc.
If you explore different points of view to help you process the ideas youâ€™re contemplating, youâ€™ll develop empathy for where other people are on their journeys, which is what you need to focus on the best ways to serve your audience.
Over to you …
If you want to craft words professionally, there is no substitute for the writing practice that gives you the experience you need.
How has your marketing career benefitted from honing your skills as a writer?
Share in the comments below.