When to Send Article Pitches (and Other Important Emails)

When to Send Article Pitches (and Other Important Emails)

Reader Comments (13)

  1. I’m a writer who still has a full time job and when I pitch an article concept to an editor, I try to be conscious of the fact they are usually full time employees too. They may have meetings in the morning, sometimes well into noon, and it could be until evening time that they actually get to read their emails as opposed to skimming over everything. So, I’ve found that anywhere between brunch and 2pm-ish could make for a safe time to pitch an editor because that’s when they may be winding down from those meetings.

    And yes, not taking the lack of an editor’s response personally is one of the biggest parts of the battle. Is it kind of rude? Perhaps, but I think writer’s must understand that until that contract is reviewed and signed, editors don’t have to cater to them. Yes, they may be biased and may be sticklers to every mundane detail in a pitch, but that’s a necessary evil to being an editor. They are responsible for only the best ideas for their publication. So, it pays to really study the publication for the type of articles they post ahead of time. Are they heavy in celebrity coverage? Are their posts reliant on current news? I’ve found a great way to get an idea of a publication’s favorite topics is to monitor what posts make it to their front page. Design your pitches with that in mind and you may have more luck in getting your pitches accepted.

    • Thanks for sharing your experiences, Monica! Great to hear how you navigate this environment and how your full-time job helps you see the situation from an editor’s perspective.

      And yes, there are definitely necessary evils to being an editor. 😉

  2. Great post! I chuckled as I read it remembering when I worked for a publishing company before stepping out on my own as an editor. From my experience you are so right-on about Mondays and Fridays!

    The same unofficial rule applied to me in the years when I owned a manufacturing business. Monday was nearly always met with fresh problems that were time- and productivity-sensitive. If someone needed to make an appointment with me, I was most likely to be available midweek. And by Friday, I was tired and looking for any means to end my day a bit early–“owner’s perks!

    It’s true, that editor you’re reaching out to is a real person with more on their plate than your idea! Common courtesy and common sense just go a long way!

    Thanks for sharing!

  3. Hello, long time data architect and business intelligence consultant, and moving towards digital marketing + content generation for leads.

    I just wanted to mention how impactful this sentence was to my career and also something I tell every new consultant – “How important is the content of this email for the recipient?” I will probably paste that into our internal wiki.

    I find the editors I’ve worked with thus far are quick to change expectations from week to week, it feels no different than a regular consulting engagement, and I am having to reset expectations a bit.

    Now I’m starting to wonder more about leaning towards submitting my work, and this is barking right up that tree. I was starting to wonder where those best practices are – and boom – Copyblogger to the rescue.


    • Reseting your expectations is a great point, Tyler. A flexible mindset can help you react calmly and think of your next best step faster. I’m glad the ideas in the post resonated with you!

  4. Hi Stefanie,

    A month back I placed a post on Positively Positive with its 2.5 million Fans on FB and 80,000 subscriber email list. Usually post stuff from celebs and established self help bloggers but they do accept community contributions here and there. In the past, I feared getting rejected and did not bother submitting. Then I feared wasting my time so hurried the submission, resulting in no response.

    Then, this time, I let the fruit ripen by reading pos pos posts for weeks, getting a feel for the writing voice of bloggers on PP, understanding how to mimic that tone, writing a pain-filled but pleasure-filled post, crafting a title I knew would get accepted, and then, pitching the article in a way that yielded immense benefits for the community readership.

    To do this right, be patient and embrace and release your fear of rejection, fear of criticism or fear of wasting your time. There is a good reason why it seems tough to get featured on famous blogs; most folks cower to their fears and either never submit or rush the process and few folks see it through.

    Thanks for sharing 🙂


  5. Hi Stephanie, I’ve read about the Monday/Friday email scenario before but never put myself in their shoes like you did here for us. Great points. I tend to send a lot of emails out on a Monday and make calls on Fridays. I will try to adjust going forward to see how it works. (A spreadsheet will help me to analyze).

    I always have to feel comfortable with a blog and their writers, owners before I send out a pitch. I get so many from others that I do know online.

    I like to have contributors that genuinely contribute to my blog via comments, etc. I also want to be sure they are not a fly by night type of blogger.

    Thanks for these wonderful tips and have a great day!

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