3 Ways to Get What You Want by Doing Your Homework

3 Ways to Get What You Want by Doing Your Homework

Reader Comments (14)

  1. Got to dodge those paintballs!

    One trick I have used in the past to reach influencers is to join their email list and reply to those emails. They may not reply back to all of them but after a few times of seeing your name and that you are engaging them, they usually write back!

    Bonus, tell them how they have helped you already! Ego boost for them = better chance of response!


    • Ah, that’s a good one!

      If an influencer’s advice has helped you in some way, and you let them know how, that makes an immediate impression. Thanks for bringing that one up!

  2. Sonia, I think what you are saying makes a ton of sense. Some of the influencers out there have a lot of information to go over. How much time do you recomend spending on really getting to know someones business before you approach them?

    • I would say spend the time to feel like you have a decent understanding of what can be readily seen. It doesn’t have to be exhaustive — just to show that you have spent some time and thought figuring out where they’re coming from.

  3. I’m homeworker and it’s very difficult to capture the attention of customers. I understand that the influencers do to grow our small business, but don’t easy get for them. Well, I move forward to the future, and I hope will be the best.

  4. Another great post as usual, Sonia. This problem is so rampant on LinkedIn that I just had to share it with my 1,060 connections! ๐Ÿ™‚

  5. Yes! As a new business owner who happens to specialize in market research, we do our research before our reach-outs. I wish I could say the same about the vendors who call us.

  6. Hey,
    Amazing post!
    It is really important to study your customer before entering the market.
    A detailed and accurate result will help you to get a better results.

    Thanks for the post.

  7. Cold sales e-mails are infuriating, but they are nothing on those generic, copy and pasted LinkedIn messages that seem to land in your inbox almost daily!

    Like you say, you can’t take the same approach with everyone – or else any correspondence will have a cold, generic feel. For me, personality is key.

    Great job Sonia, another great article that was a pleasure to read.

  8. Great article. You’d do your homework before an interview (well, I do at least). I do the same when I’m preparing to pitch a potential client. The method works.

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