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The Balance of Creativity and Productivity

written by Sonia Simone
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The Balance of Creativity and Productivity

If you read Copyblogger for any length of time, you’ll notice a theme that comes up again and again — the balance of creative “arty stuff” with pragmatic productivity.

Creativity makes our content worth reading. Strategic implementation gets us where we want to go. Each depends on the other.

On Monday, Stefanie Flaxman talked about cultivating a Pomeranian state of mind to expand your creativity. (Read the post to find out why you actually do want to do this.)

And on Tuesday, she outlined a plan to use that Pomeranian creativity to actually make something that other people want to read, watch, or listen to.

Finally, on Wednesday, our editorial team sent me their favorite writing books — a healthy mix of the arty, the crafty, and the strategic.

Over on the Copyblogger FM podcast, I shared two resources that have seriously impressed me — one on the science of learning (this is great if you’re improving your skills, but it will also be incredibly useful for course creators) and one on creative focus (hello shiny).

Want to make great leaps in your writing this summer? Get your Inner Pomeranian going, pick up some of the books on the reading list, sharpen that focus just a bit, and decide on a project to implement with Stefanie’s plan. By September, you’ll be amazed at how far you’ve come.

That’s it for this week — have a great weekend, and we’ll see you Monday. 🙂

— Sonia Simone
Chief Content Officer, Rainmaker Digital

Catch up on this week’s content

creativity is not linear This Common Belief Could Be Blocking Your Creative Potential

by Stefanie Flaxman

think about where you could be one year from now if you start todayA Simple Plan for Managing and Completing a Content Project

by Stefanie Flaxman

Editorial RoundtableYour Summer Reading List from the Copyblogger Editorial Team

by Sonia Simone

Two Powerful Resources for Life-Changing GrowthTwo Powerful Resources for Life-Changing Growth

by Sonia Simone

How Merriam-Webster Lexicographer and Author Kory Stamper Writes: Part OneHow Merriam-Webster Lexicographer and Author Kory Stamper Writes: Part One

by Kelton Reid

8 Ways Startups Can Make Money with an Online Audience8 Ways Startups Can Make Money with an Online Audience

by Brian Clark

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Reader Comments (5)

  1. Hi Sonia,

    Such a big fan of that Pomeranian. Both the breed and creativity thingee 🙂 I just hit #2 on Quora for writers ranked in the blogging category. Finding a practical outlet for my creativity – through many short answers and a few long answers too – helped me be productive on the platform. You need that sweet creative juice thing flowing, then channel it to produce through various channels.

    I write 2-5 guest posts daily, read and comment on a high volume of blogs and publish a few posts on BFP too. How? My Inner Pomeranian does it. I just follow her commands.

    Thanks for sharing 🙂

    Ryan

  2. Hello Sonia,

    Good stuff here 🙂

    Yeah I have gone through Stephanie’s Pomeranian, something interesting to crave out plenty of things.
    Stephanie define her niche very well and spread the light by her writing.

    Creativity is the backbone of our success, it matters how we are different than the rest and how we redefine our selves.

    Thanks for the share

    Shantanu.

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