Don’t Let Go of Expectations … Put Them to Work in Your Marketing

Don’t Let Go of Expectations … Put Them to Work in Your Marketing

Reader Comments (14)

  1. Thanks for the great post Stefanie.

    It’s in our nature to create expectations of what we want to happen or think will happen. Not just in marketing, but through all areas of our lives – relationships, career paths, etc.

    I love the point you made about being clear with what you want. Several of my clients contact us to help them grown their business, but they don’t really know exactly what they want. Do they want to grow their online presence? Get more in store foot traffic? Recruit more employees? Without knowing what your goals are how are you supposed to have the right expectations?

    Thanks again for all the informative insights,

  2. When I started this article I was like, what is this Bhagavad-gita class? As Krishna says in Chapter 2, “While contemplating on the objects of the senses, one develops attachment to them. Attachment leads to desire, and from desire arises anger.” When we don’t get what we want or expect we are bound to get upset. Glad to see that you are adding some spiritualesque elements to your marketing strategies! Actually, transparency with our own selves is one thing that we have to have if we are going after something and I think a lot of people, in feigning humility, hamper their success through lack of clarity and working for what they really want. All good points – nice article.

  3. Hi Stefanie!
    Thanks for the insightful information!
    I agree that number 1 is the single most important step. If you haven’t clearly defined your goals, it’s impossible to know when and if you achieve them!

  4. This was beyond helpful in shifting my perspective today… which was much needed. Thank you!

  5. Expectations, as you have pointed out, can be useful, but only when they are aligned with reality. Before setting out what you expect from yourself, I think it would be useful to do a reality check about circumstances you are living in, talents you are gifted with, resources that are available to you, your past performance, and your willingness to fulfill your expectations.

    If you do that first, only then will the steps mentioned in this article help you make your expectations serve you, rather than the other way around.

    Just my two cents. 🙂

  6. Hello Stefanie,

    Awesome post up here 🙂

    Human beings are made up on expectations. Through every phase of live, we build it on our expectations and our emotions. But the harsh reality is that sometimes, we work on that expectations and drag it to our real life and sometimes we tend to
    fear it and end in cutting it out.

    Sometimes we dream big, its good to do that so, put we need to put ourself in the reality check, that are we going to make it. Its better to act smartly. Sometimes we should not go for building directly at the top. But we can start up by adding
    a brick by brick structure.

    Thanks for the share.


  7. Thanks for an insightful post!

    Very astute indeed as it recognizes that clarity about what you want, also leads to clarity about what you are currently doing, assessing current routines and making the necessary changes to finally aligning your action to your goals. Clarity and focus become paramount.

    Also bringing back to the fundamentals of what works for success in business; the reason why you are in it but to help others. Reminding of the famous Zig Ziglar quote: You can have everything in life you want, if you will just help other people get what they want.


  8. Thanks Stephanie,
    This was just the kick I was looking for today. It’s so easy to fall into that overwhelmed by our own expectations place. I think I’m fairly good at helping others to find their way out but I’m rubbish at applying that advice to myself sometimes. So if you don’t mind I’m pinning some of your quotes to my ‘Inspiration & Reality Check for Writers’ board. Just got to remember to check it out now and again 😉

  9. I dig these ideas Stefanie. Big fan of aligning actions with intents here, and of also writing like a gazillion folks are reading versus….well…more than 1 😉 It is an energy thing. Being the person who blogs for a worldwide platform even as you are working your way up. I place a heavy focus on giving, and not too much on getting, and even though I do have some expectations I tend to dissolve what I am wanting into what I am getting.

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