How Successful Marketing Writers Plan Their Content

How Successful Marketing Writers Plan Their Content

Reader Comments (7)

  1. I’ve come to realize the great majority of companies who use content don’t really understand why they do it (as Simon Sinek would say), or what they need to do to succeed with it. Others don’t know how much it will take until content starts to work, and some even don’t hire the right people to help them with their content creation.

    At the end of the day, it’s our responsibility to inform them about all these things I’m mentioning and which you explained so well. I think most writers don’t do this digging, and that’s why they don’t get paid well or have their content perform.

    Great work, Kaleigh!

    • Most of the time, I recommend companies work with an expert content strategist to iron all of these elements out–so that person does the survey part. But I know they get at least a moderate level of feedback, because often times they circle back with everything we need to get started.

  2. Excellent analytical business strategies Kaleigh. A wise man once said ” Through wisdom a house (business)
    is built and by understanding it is established. By knowledge the rooms ( your content) is filled With all precious and pleasant riches.
    Proverbs 24:3-4;

  3. Spot on! I find going through this process ends up as more of a business coaching session than just a marketing strategy session. I often find vanity metrics are what still drives some businesses so it’s good to clear that up from the start too.

  4. Kaleigh, I love that you took the time to break this all down for everyone.

    I have worked with clients who also chose the “winging it” approach. UGH. They are so hard to work with… until I point out the benefits of share-worthy content, having a social media strategy that goes hand-in-hand with their content, and how to best leverage their existing customer base.

    It is nice to have articles such as this one to direct such companies to!

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