A Surefire Way to Get Constant Traffic to Your Content

A Surefire Way to Get Constant Traffic to Your Content

Reader Comments (23)

  1. Thanks Brian, I am very much looking forward to your next article about building email Lists. This is something I am in dire need of.


  2. A lot of the time, your content is what makes you the sales. By giving people your knowledge for free, you build trust, and suddenly you’re the big name in your sector (your final point really resonates with me, Brian).

    There are about 2-3 different ‘names’ that I really look forward to when their email drops in my inbox, and I click through to their content every time.

    Thanks for the great article.

  3. Linking at its finest! Further just gained its newest subscriber. Looking forward to receiving my first newsletter… AND learning how to build my company’s email list when your next article is published. Thanks Brian!

  4. Great job Brian, this was so informative!

    I couldn’t agree more about e-mail being the forgotten force. The emphasis nowadays is so focused on social but people forget that it is e-mail that has the highest conversion rate when it comes to purchases made after receiving a marketing message.

    A quick question, how do you stand on mail shot frequency, say per week? I know there are different guidelines for different sectors, but I was just looking to pick your brains.

    • Our current thinking is that one consistent email a week is ideal. But that doesn’t include other email sequences that the main audience might opt-in to, and special promotions.

  5. Thanks, Brian, great article. You really inspire me to create great content and get it out there!


  6. Off topic, I like the way you are creating landing page master images (A relevant background and a quote with your name and brand).
    I sense the same pattern in “further” too.

    Thanks for this post.

  7. Hey Brian,

    Been reading this Copyblogger thing you guys been putting out for a while now.

    And this piece goes hand in hand with your audio series about Email at Unemployable, which I hope everyone takes a moment to check out.

    (It’s gold, Jerry. gold)

  8. Been nodding my head as I read through this post. Content has always been the best way in converting sales. Combined that with email and social media marketing and you’ll definitely get the job done.

    The problem here is that business owners should focus more on their business, not on producing content. Time, after all, is of the essence when running a business. So why not bring specialized writers to get the job for you?

  9. Hey Brian, thanks again for the great information – you never disappoint.

    If you don’t mind me asking, do you have a “favorite” way of collecting email addresses?

    In my many months of trial and error I’ve learned that guest posting with a backlink to a landing page (from Unbounce) has worked best for me, but I’m just seeing if there’s any better options out there or if I’m on the right track.

  10. I’m in a puddle on the floor. This is fantastically put, and I feel like I need pom poms I’m cheering so much. Thank you for this!

  11. Really true to the core.
    But as a newbie it is hard to get email subscribers without any huge social media followers.


  12. Hi Brian

    How long do you recommend webmasters to wait before promoting through email. I have had newsletters with 200 plus sign ups that have come in at a trickle over several months. The only thing I have emailed them is digests about posts at my site.

    Open rates are about 45%. Is that enough level of engagement to believe that my audience could be sold to.


  13. No doubt emailing your subscribers is a sure way to get traffic to your site. But getting people to sign up for your newsletter is one thing especially these days. It seems people are already getting tired of putting their emails on every sign up form out there.
    Still worth the effort though.

  14. Hi Brian,
    I didn’t realize Twitter engagement is that low. I am currently testing it myself, getting a few clicks per tweet, which is at least something. I do notice Facebook is getting more clicks per post than Twitter.
    My fear with starting a newsletter is the constant pressure of sticking to the schedule, along with actually having something to publish. But same goes for social, and seeing these numbers, I should really think of a better newsletter strategy.
    Thanks, Jacco

  15. Brian, Your content is top notch and your unemployable podcast is one of my favorites. I never miss an episode!

    This is a great article which deserves another read.

    Thanks again

  16. Great, thanks Brian!

    I look forward to the one where you walk us through how to approach building the email list.
    How does one do this without buying those underperforming FB ads when starting from 0?
    At the beginning, don’t we have to interrupt some people who don’t know us yet, but we’re sure we’d get along great with, in order to get to the anticipated permission marketing part where we deliver great content to people who care?

  17. Hello Brian, thank you for the excellent post.

    The greatest problem I have now is maintaining an email list with my blog. The hassle of producing content takes enough of my time that I usually don’t have the time to pursue list.

    Maybe I’ll have to look around and see if there is a guide for busy people who want to build their own list.

  18. Hello Brian,

    Great article, I need to start making an email list for my blog, but I’ve been so busy with content and research that I haven’t had the chance yet.

    Next month I might try to start to build my email list, once again thank you for the tips!

  19. One of the better “you need a list” posts out there!

    Not sure I love the dog analogy either, its just weird. I am on a few email lists, I hope those owners don’t think of me as a dog! Just saying…


  20. I agree. Even though social media is getting huge, email is still where it’s at. Email still gets me solid conversion rates that are far higher than all of my social media traffic combined

    Good luck with Further, Brian.

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