Whenever someone questions the importance of proofreading, my go-to response is:
“Pubic relations is quite different from public relations.”
We all sometimes make a typo that omits or changes a letter in a word. A typo like that is difficult to spot when the mistake is still an actual word (or words). Just last week, I wrote â€śhead liceâ€? instead of â€śheadline.â€? Again, two completely different things.
But I have an effective proofreading process that helps me find and correct errors before they are published. (Except, of course, when the error is a joke.)
Do you want to know techniques I use on my own writing as well as every article we publish on Copyblogger?
Walk the line
Iâ€™ve witnessed two different attitudes when it comes to how people feel about typos.
Some find them unacceptable and a reason to stop reading a publication. Others arenâ€™t bothered by them at all and donâ€™t understand why anyone would make an effort to prevent them.
Iâ€™m sure youâ€™re not surprised that my outlook falls in the middle between those two extremes. I walk the line.
It’s a bit excessive to call a website â€śuntrustworthyâ€? if there is a typo in a piece of content or if an author doesnâ€™t strictly follow grammar rules, but publishing your writing with a number of mistakes isnâ€™t wise either. It can even lead to customer service headaches.
Established publications might be able to “get away with” occasional typos. Their audiences (for the most part) will be forgiving.
But if your website isnâ€™t well-known and trusted yet, you want to demonstrate that you treat your content with care and aim to create the best possible experience for your readers.
Try one of the three methods below when youâ€™re ready to polish your writing before you publish it.
1. Peek-a-boo proofreading
For this first method, youâ€™ll need an opaque object that you donâ€™t mind holding while you proofread.
It could be a note card, your phone, a slab of smoky quartz … whatever is handy and near your desk. Speaking of “handy,” your hand also works as this â€śobject,â€? if nothing else feels right.
Start at the beginning of your text and cover the second word with the object so that you only concentrate on the first word in the document. Once you make sure itâ€™s the correct word, surrounded by the correct punctuation if any is needed, shift your focus to the second word and cover the third word with the object.
When youâ€™re satisfied with the second word, cover the fourth word with the object, review the third word, and repeat until you reach the end of your draft.
Blocking out the next word in your text forces you to slow down and examine your writing with a critical eye.
Names of companies, products, and people will stand out so that you can fact-check them. Youâ€™ll also be able to quickly see if youâ€™ve accidentally left out a word, repeated a word, or chosen the wrong word.
2. Deep-tissue “word” massage
The tool I use for this method is a Rainmaker Platform pen I got at one of our company meetings. (You can buy the Platform, but I donâ€™t think we sell the pen.)
I like proofreading with this retractable pen because when the ink cartridge is inside the external frame, a spongy material becomes the tip of the pen. The spongy part can make contact with my computer screen without scratching it.
You can use an eraser on the end of a pencil, a cotton swab, or another pointed object that is soft.
Start at the beginning of your text and physically underline each word with your soft, pointed object as you proofread. My pen actually touches my screen and presses into it as I observe each letter and word.
You donâ€™t need to spend more than a few seconds on each word — just enough time to give it your full attention.
Youâ€™ll be able to easily spot “youâ€™re/your/you” and “their/theyâ€™re/there” mistakes. Focusing on each letter of a word also helps you notice if youâ€™ve accidentally made a word plural when it is supposed to be singular, or vice versa.
3. My all-time favorite proofreading technique, using one of the tips above
After I edit and proofread an article, the review process still feels a little incomplete — mistakes could be hiding in the content.
So, the technique I use as a final step before publishing is reading from the last sentence to the first sentence.
No matter how many times you’ve already reviewed an article, proofreading in this way helps you, at the very least, identify weaknesses you may have overlooked while editing.
During this stage, I sometimes notice a word has been overused or a lot of sentences begin with the same word. I’ll then vary the language so the text is more interesting.
You’ll also often find legitimate mistakes, such as:
- The incorrect use of an apostrophe
- The misinterpretation of a phrase, such as “beckon call” rather than “beck and call”
- Subtle typos, such as “top” instead of “stop” or “in” instead of “it”
Read from the end to the beginning with either of the methods above to give every detail of your content extra special attention. Your job is to verify the accuracy of the words and phrases you present to your audience.
The luxury of digital content
When I discovered content marketing, I loved the concept but didnâ€™t think it was something I could do.
Writing on a regular basis seemed like an impossible goal. Since Iâ€™m an editor, I thought an accidental writing mistake would tarnish my reputation. I couldnâ€™t risk it.
Do you see what was really going on?
I was lacking confidence at the time. A confident person feels good about the work theyâ€™ve carefully produced and realizes mistakes still sometimes happen anyway.
With digital content on your own site, itâ€™s especially easy to make corrections and move on.
So now that youâ€™re equipped with smart ways to proofread, what are you going to publish today?
Image source: Joshua Ness via Unsplash.