The greatest thing by far is to be a master of metaphor ~ Aristotle Aristotle and countless other masterful communicators…
Copywriting Articles and Advice
The latest copywriting articles and advice from Copyblogger. For an introduction to copywriting, check out Copywriting 101.
How to Use the Simple Power of Contrast to Become More Persuasive
Tell a Tantalizing Story to Kick Off Your Blog Post
Do You Have an Enemy? Here’s Why You Need to Find One
Five Common Headline Mistakes and How to Avoid Them
The Benjamin Franklin Guide to Marketing Your Business Online
Why You Need To Hit Your Prospects Where It Hurts Right Now
The other night an entrepreneurial friend was drunkenly extolling the virtues of his latest scheme. A kind of mini-survival kit…