The Benjamin Franklin Guide to Marketing Your Business Online

The Benjamin Franklin Guide to Marketing Your Business Online

Reader Comments (50)

  1. Excellent collection of Franklin quotes. They couldn’t be any truer today.

    Number 3 is kind of tricky. There is a cutoff between quantity of general knowledge gained and application of that knowledge. The same is true for the refinement and distillation of specific learnings.

    Education should never stop but should almost always be accompanied by action.

  2. Great job adapting those quotes to online business.
    I think I could learn a lot from studying him. I think it is a good thing to realize how young he was when he represented the country in France (12 or 13?).

  3. Wow ! You continue to amaze and drive me.

    I’ll keep fightin’ as long as you keep teachin’, O’ Mighty One.

    The truth of the matter is, as #2 points out, out of the 5 corporate blogs we guide, one outshines the others because the CEO takes the time to involve himself in the whole process.

  4. Another great post. How many times do we need to learn that the key to good writing is content. Aviod what we used to call the Ally Sheedy complex, “just because people are listening doesn’t meen that you have something to say.”

    Well done.

  5. I really feel this post. We have having problems marketing our new product. Here, we have a created a free firefox extension which helps the consumer bargains hop. But we don’t know how to get it out there – to really get people to use it.

    Old Ben knew what he was talking about.

  6. #1 is very important and everyone obsessed with SEO always forgets it. do it well and people will come. do it half assed and nobody will love you.

  7. #3 Investing in knowledge

    RSS subscriptions have changed our way of gaining knowledge at an incredible rate. Trying to stay above and beyond your readers takes great original content. No matter how much knowledge someone has, original content always puts a new perspective on old ideas.

    Great post!

  8. I must admit that these kind of comments:
    […] has a list of great tips for marketing your business […]
    aren’t very helpful to people like me (or like you?).

  9. aren’t very helpful to people like me (or like you?).

    Paul, that’s a trackback notification from another post that has linked to this one. You’d need to click on the title to read the entire “comment” on another blog.

  10. so brian,

    i’m referring now to your
    “1. Either write something worth reading or do something worth writing.” quote.

    and ask you:
    – how do you assess if a post is a good post?

  11. In depth, meaningful and informative, loved reading this post! “Tell me and I forget. Teach me and I remember. Involve me and I learn.? so true! This is the kind of post that makes me wanna write more and get better! Point #1 is also extremely important.

    Take care

  12. Fantastic post. All round I have found this blog useful. As a marketing consultant I often have an interesting time explaining to clients how personal involvement with the promotion of their business is far more effective than sitting back and leaving it to me.

    The new age of a much more social style of business is something that many traditional business people need to adapt to.

  13. Hi Brian,

    This is a Great post.

    It’s amazing how these sound advice can still be applied in today’s world. I especially like Point #3.

    Look at Bob Proctor.. in a recent interview, he mentioned that he received Wallace Wattles’s book The Science of Geting Rich and started to study it in 1968, and since then he never stopped studying it for over 40 years. Only now, then he decides he’s going to teach it.

    This perfectly corresponds to Benjamin Franklin’s “An investment in knowledge always pays the best interest.”

  14. great Ben lived his words both ways; do things worth writing , write things worth reading ; may his tribe increase.

  15. You know, I’m not sure all of your other tips are by Franklin either. Can you provide citations? The language on some of them doesn’t sound quite accurate for the eighteenth century.

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  17. This sort of reminds me of some of the inspirational audio clips listed on the site I’m referencing here. There is a lot of similar stuff about competitive intelligence, how to make your money work for you, creating something worth writing, and how investing in knowledge and tools to get ahead is the best sort of investment. Really good post, guy.

  18. Hello, I am a student writing about Franklin and his involvement in the area of business. I wanted to ask exactly where it was that you found these specific saying. I assume it is Poor Richard’s Almanac, but I want to be sure of this.

    Also, in regards to the article, it is very well written and holds true, but not only to business.

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