On Monday, Jerod Morris explained how he’s leveraging those impressive new-dad time management skills to get more efficient at content creation. He walked us through a great way to take a single strong idea and turn it into multiple formats, without spending a ton of time.
On Tuesday, Brian Clark showed exactly how to build a content strategy for a business or project … demonstrating how he’d approach a specific persona with a specific sequence of relevant, useful messages. Twenty bonus points if you can catch the incredibly subtle promotion he works in there …
And on Wednesday, I wrote about the magical powers of doing your homework. It may not sound sexy, but when you approach influencers or companies and they don’t curse at you and mark you as a spammer, you’ll find out how sexy homework can be.
Over on the Copyblogger FM podcast, I talked about what I suspect was behind that spectacular United Airlines fail the other week … as well as the genius moves from Pepsi and Nivea.
Your winning difference is the reason people do business with you and not someone else — it sets you apart and makes you the only real choice for the right people. And you reflect that difference with your content marketing.
So, how do you find your winning difference?
On Unemployable, Brian shared three different five-minute exercises that will shake loose an idea that works for your content marketing efforts.
Hope you enjoy all the good stuff, and we’ll catch you next week!
Chief Content Officer, Rainmaker Digital
Catch up on this week’s content
![this is how you increase the likelihood of reaching new audience members with your best work]()
Quality Over Quantity: Repurpose Your Best Ideas and Distribute Them Far and Wide
by Jerod Morris
![content marking is broader than email marketing, but your email list remains your core focus]()
How Strategic Content Converts to Email Subscriptions and Sales
by Brian Clark
![I can’t tell you how many cold sales emails I get from people who demonstrate they have no idea what my company does]()
3 Ways to Get What You Want by Doing Your Homework
by Sonia Simone
How to Do Simple PPC Advertising for Your Online Business
by Sean Jackson & Jessica Frick
The Painful Core Lesson Taught by 3 Astonishing Big-Brand Fails
by Sonia Simone
How Hugo Award Winning Sci-Fi Author John Scalzi Writes: Part Two
by Kelton Reid
Are You Doing Enough with Your Best Ideas?
by Jerod Morris & Jon Nastor
The Essential Guide to Hacking the Growth of Your Online Business
by Sean Jackson & Jessica Frick
How to Find Your Winning Difference
by Brian Clark
Reader Comments (4)
Hi Sonia,
Just letting you know I appreciate these weekly summaries.
Cheers,
Matthew
Thanks for the link to StudioPress. Considering it, as I don’t like bluehost. (slow) The world of shared hosting is murky, and they (SP) actually get good reviews… which is hard to do in that space.
Awsome post, I have been carrying out both the research and development of my content stratergy for my blog hand in hand and your post has helped me understand a few of the concepts better :).
Hey,
Thanks for the amazing copyblogger weekly post.
This is a must to do task for me before starting a great week ahead!
Thanks again.
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