3 Simple Questions that Help You Craft Better Headlines

3 Simple Questions that Help You Craft Better Headlines

Reader Comments (28)

  1. Time-saving work day tips faster than a Black Marlin

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  2. Hi Stefanie, thanks for the nice tips. In fact, it boosted my power of writing headlines. I’m grateful to all the writers of Copyblogger for publishing quality posts in a regular basis.

    Keep publishing more and more articles so that we can be benefited with those.

    Good Luck

  3. Thanks for another useful, actionable little article! It’s testament to that old adage re: good things coming in small packages. I’m in the process of rewriting a headline and lead right now so this is great timing!!

  4. Hi! I’m a newbie with blogging and this is really helpful. I do not think too much with a headline but now I realized the importance of it. Thanks for the tips!

  5. The final headline is indeed intriguing, informative, has got a number in it and offers a solid value proposition. But don’t you think the sheer length of it would deter a segment of the audience? The “low-attention span” factor could be a possible turn off for a select few.

    • That’s a great point! If you’re concerned about the length, you can keep fine-tuning until you get the best version for your audience and website. That’s a fun part of this exercise … it looks like other people in the comments are experimenting with their own versions too. 🙂

  6. Thank you for yet another useful article. I’ve shared this with my team. Keeping our reader’s needs front-and-center always helps us focus on the benefits.

  7. Hey Stefanie,

    I would definitely love the final headline because, it has every thing that can force someone to go even further and click to open the post. The only thing that I want to convince here is; don’t you think the title length is too much and it would not be readable for Google in terms of SEO.
    Either way, Its a nice write up.
    Thanks for sharing!

  8. This is truly a helpful post for people like my who most of time end up writing a headline in the same tone. My headlines are either questions or tips with the simple words like “How to beat procrastination for a more productive day?”

    I also try to check the score at different tools like Coschedule headline anlayzer, and usually get score between 55 to 70.

  9. Once again awesome article..Headlines is very important. As I am mostly click on catchy headlines that are related to my search.

  10. Headline is an awesome tool for almost all but when you write for many people, you should be a lazer and send correct message in seconds. I like make short a/b test headlines using facebook ads with Adespresso. In 3 hours max I can see the best performace in my headlines previously to publish.

  11. Hey Stefanie,

    I am enjoying the articles more and more here. I think one thing you missed (and may be I would like to add it in a blog post later 😉 is the online headlines suggestion tools which are available freely. These tools won’t of course replace a human completely, but I have seen that their suggestions can bring up words which otherwise generally do not come to our mind easily.


  12. Catchy Headlines plays a very important role in getting CTR. Thanks for tutorial on writing better headlines. I will be waiting for your new post.

  13. I agree with Riyaz that the headline in this example is too long, so I appreciate your comment to keep tweaking it for your audience. It goes to show that everyone, and every audience, is different. Thanks for sharing your tips and suggestions.

  14. Hi Stephanie, I do wake up to read content – LOL. I do but anyways I LOVE your analogy with the marine biologists. That tip was very helpful. Thank you! I am always working on making better headlines along with the content.

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