One of my favorite things about content marketing is the ability to create an experience. Instead of buying a single ad, you can use different kinds of content to do different work strategically.
This week on Copyblogger, we shared ways content can create an experience for your audience and help you strategically move people in alignment with your business goals.
On Monday, Stefanie Flaxman highlighted a question someone should ask when they encounter your content: “Who is this?” (And then, how to make them delighted to uncover the answer …)
On Tuesday, Brian Clark looked at how to use two key elements to hook your audience with content that connects to what they care about.
And on Wednesday, I talked about how to take the attention and interest that Stefanie and Brian wrote about, and turn it into a sustained relationship that advances your business goals.
Over on Copyblogger FM, I interviewed Nathan Barry, founder of ConvertKit, about some big changes they’ve taken on. (For example … they aren’t ConvertKit anymore!)
And on Unemployable, Brian Clark revealed lessons learned from the sale of StudioPress.
Chief Content Officer, Rainmaker Digital
Catch up on this week’s content
![the work you do while no one is watching is ever a waste]()
Get More Subscribers by Provoking People to Ask This Question
by Stefanie Flaxman
How to Hook Your Ideal Prospect with Content that Connects
by Brian Clark
![Attention is just the beginning. Now it's time to guide your audience along a content path]()
The Content Path: Moving from Attention to Action
by Sonia Simone
Big Changes at ConvertKit: A Discussion with Founder Nathan Barry
by Sonia Simone
21 Productivity Hacks from 21 Prolific Writers: Part Two
by Kelton Reid
Lessons Learned from the Sale of StudioPress
by Brian Clark
Reader Comments (4)
the one thing I’ve seriously been focusing on for the moment and for a very long time from now is making my content Pages longer. If I can get up to par to writing at least 2, 000 words a day 6 days a week for two years, I feel my SEO would greatly improve. What’s your thoughts on 2000 words a day for 6 days a week for 2 years? Do you think that’s good enough for search engine optimization and increasing affiliate profit potential? 🙂
Such great resources! I do wonder, however, about the division between creating exciting content and creating findable content. Are we getting to the point where content doesn’t have to be particularly desirable to humans, so much as search engines…
At this point, it’s the exact opposite. 10-12 years ago, you could get way with creating content solely for Google. Now, Google ranks content higher when it gets signals that people like it first. Remember, you’re always writing for people (because people are the ones who use search engines).
Hi Sonia,
This is a great read. Creating content is one piece of the puzzle. Putting a number on it and tying it in the business is as important. I like how you shed light on when to conduct audits and the emphasis on having one interim business growths. Thank you for sharing this
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