The major heads-up today is that we have a live workshop next week (Tuesday, April 24 at 1:00 p.m. Eastern Time) on how to use sophisticated segmentation and automation in your email marketing — even if you have a limited budget and you’re not particularly technical.
This lets you create focused and relevant messages for your audience — without flooding their inboxes. You can sign up for the free workshop here.
On Monday, Stefanie Flaxman shared (without oversharing) seven ways to make your writing personal but not self-indulgent. (Point #3 is my favorite.)
On Tuesday, Brian Clark talked about why email is still the “killer app” for digital marketing … and some of the important ways that it’s changing.
And on Wednesday, I reviewed the current state of chatbots, email, and how we can get our messages not just delivered, but read. (Hint: It has a lot to do with the subject of Brian’s workshop next week.)
Over on Copyblogger FM, we re-published a conversation I had with Seth Godin on “fake news,” storytelling, and how to create change.
And on Unemployable, Brian Clark interviewed entrepreneur John Doherty about making a leap in his business — and how to conquer the discomfort of taking your business to the next level.
That’s it for this week — hope to see you Tuesday for the email workshop!
Chief Content Officer, Rainmaker Digital
Catch up on this week’s content
![the more personal you get, the more universal the application - leonard cohen]()
7 Ways to Make Your Writing Personal (but Not Self-Indulgent)
by Stefanie Flaxman
![the money is still in your email list but things have changed]()
How to Turn Leads into Clients with Modern Email Marketing
by Brian Clark
![To earn audience attention, we have to declare war on content clutter]()
Having Trouble Reaching Your Audience? It’s Time to Get Radically Relevant
by Sonia Simone
The Smart Way to Grow Your Service Business Using Content Marketing
by Sean Jackson & Katy Katz
Seth Godin and How to Create Change
by Sonia Simone
3Q for a Smart Social Media Strategy
by Jerod Morris
How New York Times Bestselling Author Maria Konnikova Writes
by Kelton Reid
Conquer the Discomfort of Taking Your Business to the Next Level
by Brian Clark
Reader Comments (2)
5 AM start time here in New Zealand Sonia so not gonna make it but of course I will reweet it 😉 Email marketing is highly misunderstood. I feel folks fall in love with numbers and forget serving humans is the name of the email marketing game. Gotta focus on helping people, asking questions, making friends and having fun. Profits flow in after you follow these steps diligently, with the right energy.
Thanks as always for sharing.
Ryan
Also interested on the training, but I´ll be at work at that time. Will there be a replay?
Thank you so much Sonia.
Cheers!
Luis.
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