You can tell we’re heading into Halloween — around the blog, our thoughts have been turning to topics dark and creepy.
On Monday, Stefanie Flaxman brought up a thorny question — is it okay to use all of those fiendishly effective headline techniques, or do we run the risk of turning our content into “clickbait?â€?
Stefanie has some strong views on this and advice on how to write headlines that do justice to your thoughtful content.
On Tuesday, Stefanie returned with a story about insomnia, a noisy bird, and the best place to find content ideas your audience will love.
And on Wednesday, I assembled our writing team to talk about a spooky subject — those insidious writing fears. Some of the best writers nurture intense fears around writing (maybe it’s that darned overactive imagination). See if yours is on this list … or add one of your own.
Over on Copyblogger FM, I shared three “magical” ingredients to move your headlines from Meh to Woah. They’re not really magic, but they do work really well to get you more traffic, more shares, and more engagement.
And on Unemployable, Brian Clark talked with Sarah Jones about one of my favorite topics — how to find the perfect client for your product or service. Sarah’s own counterintuitive vision of her ideal coaching client led to a surprising success story.
That’s it for this week — have a great weekend, and we’ll catch you next week!
Chief Content Officer, Rainmaker Digital
Catch up on this week’s content
Clickbait or Damn Good Headline?
by Stefanie Flaxman
The Best Place to Consistently Find Winning Content Ideas
by Stefanie Flaxman
What’s Your Worst Writing Fear? Dread and Trepidation from Our Editorial Team
by Sonia Simone
The 5 Things Your Customers Actually Want to Buy
by Sean Jackson
3 Almost Magical Headline Ingredients for More Traffic, Engagement, and Shares
by Sonia Simone
Quality Over Quantity: Repurpose Your Best Ideas and Distribute Them Far and Wide
by Jerod Morris
How New York Times Bestselling Author & Mortician Caitlin Doughty Writes
by Kelton Reid
How to Discover Your Ideal Client, with Sarah Jones
by Brian Clark
Reader Comments (3)
Freddy G. Cabrera says
Hey Sonia!
The Halloween spirit is in the air around here uh!! 😀
Thanks for the recap!
Cheers!
Greg says
Will copyblogger write an article on the General Data Protection Regulation (GDPR)
that is coming into law in may 2018 and how it will change the online marketing world.
Jitendra Vaswani says
Hey Sonia,
These are some really great topics that were covered on this blog. I really learned a lot from them.
I will look forward to reading more great articles next week.
Thanks.
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