Roses are Red
Violets are Blue
Valentine’s Day is Tuesday
Why is content marketing so hard?
Welcome to the week before Valentine’s Day! As it happens, it’s connection and engagement week at Copyblogger — and the content this week is all about how you can create a more profound bond with your audience.
On Monday we had a fun day, because we got to finally let you know about something cool we’ve been working on behind the scenes — StudioPress Sites. This new product was conceived and shaped based on our in-depth conversations with customers, and we’re super proud of it. If you’re looking to launch a new site with all the flexibility of WordPress — and without the irritating parts — check it out.
On Tuesday, Brian gave us an in-depth post about how to create content that deeply engages your audience. This is a meaty post, so plan on giving it your full attention and spending some time with it (and your caffeinated beverage of choice, if you choose).
And on Wednesday, Jerod talked about cognitive biases — how your brain is wired to work, whether or not you’re aware of it. He explained ethical ways we can use these biases to shape content to work with our natural tendencies, instead of against them.
Finally, a little earlier today we announced our Content Excellence Challenge prompts for February. These are community challenges we do together every month. This month, I’m giving away five copies of Jonah Sachs’s fascinating book Winning the Story Wars, which is stuffed with ideas about how to connect more closely with your audience … and persuade them to take action.
You can learn more about Winning the Story Wars on the Copyblogger FM podcast this week.
Hope your weekend is an excellent one, and I’ll catch you next week!
Chief Content Officer, Rainmaker Digital
Catch up on this week’s content
Introducing StudioPress Sites: WordPress Made Easy … Without Sacrificing Power or Flexibility
by Brian Clark
How to Create Content that Deeply Engages Your Audience
by Brian Clark
5 Cognitive Biases You Need to Put to Work … Without Being Evil
by Jerod Morris
2017 Content Excellence Challenge: The February Prompts
by Sonia Simone
Copyblogger Book Club: Winning the Story Wars
by Sonia Simone
Creating a Productized Service, with Dan Norris
by Brian Clark
How Screenwriter and ‘All Our Wrong Todays’ Author Elan Mastai Writes: Part Two
by Kelton Reid
[Guest] Expert Tips for Conducting Better Interviews, with Krys Boyd
by Jerod Morris & Jon Nastor
Reader Comments (5)
Joshua Seymour says
Wonderful summary, Sonia.
I really enjoy and look forward to these Content Challenges.
I’ve benefited greatly from the 2016 Cornerstone Content Challenge, however, this latest series on The Simple 3-Step Process for Creating a Winning Content Marketing Strategy with Brian’s perspective on the WHO, WHAT, HOW is super helpful. Thank you for integrating it into this Content Excellent Challenge.
Jitendra vaswani says
Great Summary, Sonia. This valentine week is already blossom with lot of red roses HHHAHHHA. This month I am also facing content challenges too handling team and assigns tasks is big headache.
Wish everyone a Happy Valentine week 🙂
Ravi Chahar says
Hey Sonia,
Unfortunately, I could read all the articles this week. But I have gone through what Brian provided.
Engaging with your readers is the best thing you can do. There are some power actions which can be taken.
~Ravi
John Smith says
Great thought Sonia.
I always look ahead for such interesting notes on content marketing. No doubt creating an intense bond with the audience through an engaging content does the half of the job of the marketers.I appreciate your thoughts and will be looking forward to more such interesting reads.
Thanks and Regards,
John
Thomas Graig says
Hi,Sonia
Thank you for your wonderful post and Happy St. valentine to you too.Your comments on my blog on Customerso were encouraging and well appreciated.
Regards:
Thomas
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