Put *Them* First to Win Big

Put *Them* First to Win Big

Reader Comments (6)

  1. I just started blogging recently and I don’t know what to write and even my audience. Thanks for the profound knowledge. I how I will be enjoying my journey of blogging.

  2. Thanks, Sonia. It’s interesting how you talk about putting the audience’s needs and wants ahead of your own. Because it seems like that’s the basic skill you need to develop to be a good copywriter. I think a lot of the challenge of the work comes with really internalizing that attitude and working with it. It seems like if you’ve mastered that part, the rest follows from that. At least that’s the way it seems to me. Am I way off base here?

    • I do think it’s one of the most important skills, and can be one of the hardest to master.

      It’s been put a lot of ways. I rather like Stephen Covey’s “Seek first to understand, then to be understood.”

  3. Hi there,
    This is a great quote and I think it can replace many marketing books as it summarizes all you need to know and apply to be successful. If you don’t put your audience’s needs and desires ahead of your own, blogging (or whatever you are doing) is hard and you can barely make a living. Once you put their desires ahead of your own, it all becomes so easy and success becomes inevitable. The sooner we realize and accept that fact, the sooner we will be successful! That’s my insight!

  4. Thanks for the great reminder to put the reader first.

    I know many times it can be easy to think from our own perspective instead of viewing our content from the perspective of our audience.

    The who and what is important, you’re exactly right.

    A simple, yet good read.

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