There’s an old-school trick to selling ideas to movie executives. It’s called the high-concept pitch. A high-concept pitch lays out…
Content Marketing Articles and Advice
The latest content marketing articles and advice from Copyblogger. For an introduction to content marketing, check out Content Marketing 101.
13 Logic Mistakes that Make Content Marketers Look Irresponsible
3 Resources that Will Help You Use Email to Build an Engaged Audience of Superfans
A Lesson in Authority from a Wooden-Legged Civil War Soldier
How to Decide Which Content to Sell and What to Give Away for Free
Are Podcasters Digitally Sharecropping Without Realizing It?
6 Ways to Become a Completely Original Writer
Let’s admit it: in a world where blogs and blog posts proliferate, it’s hard to be original. But it’s not…