Web readers are people on a mission. Cramped for attention. Bent on skimming rather than diving deep. They don’t go to the web to window shop.
They go there to drive 60 miles per hour — and look at billboards. That’s the unbreakable rule of the web.
So what can you do as a web writer to not only catch their attention, but also give them what they want in less time than it takes to finish reading this sentence?
Easy. Just use the inverted pyramid … it’s an age-old journalistic technique. And the web writer’s best friend.
Some think it’s worthless. Others alter it. Yet, anyone who writes online — including you — will find it’s the most effective method in your arsenal.
But what is the inverted pyramid?
In this 6-minute episode of Rough Draft with Demian Farnworth, you’ll discover:
- The important task of your first paragraph
- How the inverted pyramid can improve your SEO
- How the inverted pyramid trains you to write for readers (and why that’s a good thing)
Rough Draft on iTunes
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