Marketers are agog over stories. For good reason. Your stories lift a prospect out of her ordinary world … and…
on
Advertising
Are LinkedIn Ads Worth the Price?
Attracting and Retaining Customers and Subscribers with Paid Advertising
All Great Writing Boils Down to These 4 Emotional Appeals
A Mild Warning for All Headline Writers
How Every Creative Must Think about Marketing and Advertising
on
How to Use the 5 Stages of Audience Awareness to Dominate Online
In the last episode of Rough Draft, Demian Farnworth walked you through the magic that is an Upworthy headline as…
How to Use Scarcity to Get Lazy People to Act (Without Being Shady)
This Is the Most Fun You’ll Ever Have ‘Explaining the Mechanism’
How to Sweep Away Skepticism with a Dramatic Demonstration
Want Copy That Actually Works? Start with Mass Desire