Marketers are agog over stories. For good reason.
Your stories lift a prospect out of her ordinary world … and then take her on a journey that ultimately leads to a vision of herself as a better version of herself.
In 1984, Apple brought its own story to the market, one in which agile, nonconformists can break the mold … liberated by a busty Norwegian body builder wielding a sledgehammer … we’re, of course, talking about the 1984-inspired “Think Different” campaign.
But do stories really enhance a company’s products? Its reputation? Is there evidence? Rough Draft host Demian Farnworth thinks there is, and in this episode he reveals a strange bit of evidence.
In this 11-minute show, you’ll discover:
- A quasi-anthropological eBay project based upon the hunch that “stories can add measurable value to near-worthless trinkets”
- The story that sold a one-dollar Utah snow globe for $59.00
- The mistake writers make with statistics
Rough Draft on iTunes
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