In spite of being a literary snob, when I was first introduced to the world of direct-response copywriting … I fell…
Copywriting Articles and Advice
The latest copywriting articles and advice from Copyblogger. For an introduction to copywriting, check out Copywriting 101.
The Power of the Double-Whammy Headline: How to Increase the Chances of Your Content Being Read
The 5 Things Customers Actually Want
5 Things Every Copywriter Needs to Know About Their Prospects
11 Compound Word Errors that Might Make You Look like a Numbskull
The Amazing Copywriting Machine
13 Timeless Lessons from the Father of Advertising
In 1962, Time magazine called David Ogilvy “the most sought-after wizard in today’s advertising industry.â€? In his years as an…