9 Books Every Content Marketer Should Read

9 Books Every Content Marketer Should Read

Reader Comments (42)

  1. I find “The Modern Marketer’s Field Guide” by Matt Heinz very useful. There’s a chapter devoted to content marketing, but I think the whole book is important for any content marketer

  2. I have read only The Big Red Fez out of the list you gave & its got some really nice examples that’ve opened my perspective on content marketing.

    Anyway, thanks so much for the compilation, I’m sure this will be really beneficial.

  3. I love this list. It’s so much easier when someone does the work and tells you which books to read. Especially when I’m a slow reader. I’ve added these to my Amazon Wish List. I’m reading Dan Norris’ Content Machine right now and I really like it.

  4. Books are the master stroke.

    It takes elephant strength to write it, humble hands to edit and non-critical mind to ship it. Books change lives.

    Yes…most of the books in blogging, content and social media go out of context.

    Some timeless books do survive. The list is superb, got to know about new personalities. To be honest, I only knew about Seth Godin, now need to check 8 more…

    I loved how you recommended books which touches every aspect of content marketing. From design to mobile usability to user experience.
    The list couldn’t get any better…

    Or maybe it can. However these 9 gems together can do magic…
    “Flip open to page 53 to edit by chainsaw. Page 174 for the basics of copyright, fair use, and attribution. And 266 for productivity tools.?

    Wow…these are 3 gems. It shows the knowledge of writer “Ann Handley?. It also shows your expertize to highlight the highly impactful message from the book.

    Editing ruthlessly is the key to great content. Sometimes the fine line between a Forbes post and a rejected Forbes post is EDITING…

    Many writers, newbies don’t understand what is copying and what fair use is. Knowing the fine line can avoid many problems.

    Productivity tools are the lifesaver. It makes you great by enabling you to DO MORE.

    Beautiful recommendation buddy. Stay awesome…

  5. OMG, I need to read faster. 🙂 So many great books yet to read.

    Most of my reading has been related to direct marketing, so I won’t throw in those titles here. I should pick up some reading that’s more content marketing focused and your list here will certainly help. 🙂

    Okay, one title I’ll mention that content marketers can use when they need a cold glass of water to hit them in the face is Ignore Everybody: And 39 Other Keys to Creativity by Hugh Macleod.

    A book you turned me on to, Mr. Farnworth.

    Hmmm. There’s a pattern here.

  6. Dang, I’ve only read 4 of your 9 (#s 3, 7, 8, and 9), so a ways to go.

    But I’d still add Think Like a Rock Star, by Mack Collier (especially his observations on how Taylor Swift serves her audience); Illuminate, by Nancy Duarte and Patti Sanchez (written more for speakers, but excellent treatment of story-telling throughout); Contagious: Why Things Catch On, by Jonah Berger (worthy companion to Made to Stick); and for those who really want to go deep into the history, evolutionary purposes, and human value of stories, On the Origin of Stories, by Brian Boyd.

    And THANKS for the heads-up on Pamela’s book project! Can’t wait to get her wisdom collected in one place.

  7. Great list. Haven’t read any of them. Don’t know how I’ll be able to read all ten. Which one is the most life changing?

    For me, what changed and helped my writing is a book unrelated to content marketing, Nassim Taleb’s Black Swan.

    It depicts how professions like stock brokers (or content marketers in my opinion) are perceived as experts falsely. It’s well worth the read. And his writing style is also a great example to learn from…

  8. Just got into content marketing as a change of scenery from my previous job.

    I’ll have to get started now, thanks for sharing these titles!

  9. Thanks Demian,

    Am a beginner in SEO, but am not interesting in reading books. Always like to learn anything through google only. But past few months i was thinking about reading some books to increase concentration on my work. But am confusing in choosing which book to read. So here you gave an idea to me. I love SEO then why am going to read other books 🙄 So here after am going to read SEO books only 8)

    Any way once again thanks for your golden information 😆

  10. Great list! I can’t believe I have not read any of them. My reading list grows every day it would seem. Some of the best books I’ve read on writing are:

    On Writing by Stephen King
    On Writing Well by William Zinsser
    Zen in the Art of Writing by Ray Bradbury

    Thanks for the article!

  11. This is great. This would definitely contribute to the productivity of a marketer and to its effectiveness in the field. This 9 books will help them improve their strategies and techniques in the result of making them successful in their goal.Thanks for the compilation.

  12. Great list, but it’s missing Content Inc by Joe Pulizzi. It’s a content marketing book for small enterprises. Implementing his book has gotten my business many clients. Have you read it?

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