Why Some People Almost Always Write Great Post Titles

Why Some People Almost Always Write Great Post Titles

Reader Comments (72)

  1. Another great instructional post.

    Don’t forget to mention to not use Barbie and Furby in your headlines !

  2. Just started reading your blog a few days ago; and I’m loving your newest series. Looking forward to the next installments.

  3. Very good post.

    I think that at the end the most important thing is “Credibility”:

    A man can get a reputation from very small things.
    Inachus by Sophocles.

  4. I stumbled upon your site a few weeks ago and have fallen in love with it. I recommend it everywhere.

    My background is in manufacturing and most of the career-related writing I’ve done has been for ISO 9000 procedures and work instructions. I can’t help but laugh when I think what my documents would look like if I used your techniques:

    Why Some Operators Almost Always Produce Zero Defects …

    How to Keep Your Job: The Top Ten Steps To Properly Setting up the SMT Screen Printer …

    TR3657 Connector Mount Assembly Secrets Revealed …

    Who knows? Maybe the operators would have actually read the documents if I had. 😉

    • You KNOW they would have … at long last a document writer with a sense of humor and humanity. “Official” documents tend to be written for attorneys … who never read them. “5 tips for making your strapping machine work better than any other in the plant.” would have been a big hit with my last employer … who used a lot of temp workers and most of my (the only maintenance employee in our plant) nerves.

  5. Writing headlines is something I find difficult. I was reading about writing for the Web and I recall that the writers encourage that we be quite concise and descriptive so that the message would be clearer to the readers, also for search engine optimization. The difficulty I have with this sometimes is that some blog entries seem a bit too boring or overused.

    Your blog entry has made me think a lot more about the way I write my headlines.

    You are also right about one more thing: understanding why headlines work is important. I don’t get to read much printed material but on the Net I need to see how things fit, more or less so I could write better headlines.

  6. Nick, hilarious! I likewise wonder what would have happened if I would have written my legal motions that way.

    Actually, some lawyers do…

    Clair, one thing that I’ve found is if you understand how headlines work, you don’t need to try to write a homerun headline for every blog post. But you will end up writing snappier headlines off the top of your head, even for the more day-to-day mundane posts.

  7. Another great post in this series – I’m finding that when I write a “better” headline I’m actually simply following your advice. Above all else – keeping it reader focused helps alot even if its a mediocre headline. 🙂


  8. This is a beautiful, well designed and written blog.

    You could also add, “Use numbers.”

    Titles like “12 Ways to Improve Your Blog Writing” work well.

    Also “Use variety”.

    Christopher Locke told me some of his highest traffic posts of the past had totally irrelevant, silly, weird titles.

    “Amoogo Monkey Bombs” or whatever.

    It makes readers curious, “what the h is that?”

    Peace, brother attorney!

  9. Hey Vaspers, welcome! You must have missed the previous headline post, “7 Reasons Why List Posts Will Always Work”. 🙂

    And I too am a huge Chris Locke fan. He’s uniquely qualified to work those pure curiosity titles. I’ve been falling for them for over 7 years.

  10. Do you ever stop writing great articles? I’m fast becoming a “copyblogger junkie.” 🙂

  11. having a great post title is like a sign post,we only look at the ones that gives us what we want or promises something better before we go in.but you better have that promise when i come in…
    very educating..thanks

  12. I believe the title of each post is the light that allows it to shine. I say this only because without striking interest at all, it just will be skipped and never to be read in the first place… Of course unless it’s the newest article.

    Even so, people can get bored and move on.

    That being said, if you want a place for your article, write an amazing title that shows you’re doing something for your readers and write your title first forcing yourself to write a great article following.

  13. It’s amazing how my blog post headlines have changed over time and I can definitely attest to the power of well written ones.

    I have found though my best headlines are not great for SEO. So which to choose?

  14. Awesome article!

    I’m definitely going to take this into consideration because I really never plan ahead my post titles, at least not for natural SEO rankings.


  15. This series is just simply some of the best advice I have seen for bloggers and writers out there! Great content, and well-written and to-the-point, like we like it! You just got yourself another subscriber!!
    Thank you for providing genuine great posts!!
    Henrik, Tightsandtiaras.com

  16. Going through this list of “Magnetic Headlines”, I get that same uncomfortable feeling as when I see a magician or hypnotist. I know I’m about to get played, somehow, but I don’t know how. Of course, there seems to be no equivalent of the magician’s code – you end up revealing your tricks throughout, so that makes me feel better.

    It’s incredibly valuable stuff that seems like common sense, but like all valuable common sense you don’t notice it until it’s pointed out to you.

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