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SEO Defined in 60 Seconds [Animated Video]

written by Demian Farnworth
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SEO Defined in 60 Seconds [Animated Video]

How do people find what they’re looking for on the web?

Search engines.

And in order for business owners to ensure that their content appears as the most relevant resource for prospective customers, they must optimize web pages to show up in search engine results for specific keywords.

But let’s say you’re a beginner when it comes to search engine optimization (SEO).

What exactly is SEO?

Watch our short, fun video about SEO

With help from our friends at The Draw Shop, we whipped up 12 definitions from our new Content Marketing Glossary into short, fun whiteboard animated videos.

Check out our video for the definition of SEO:

Animation by The Draw Shop

And for those of you who would prefer to read, here’s the transcript:

SEO stands for “search engine optimization.� It’s a process of getting traffic from the “free,� “organic,� or “natural� search results generated by search engines.

Google and Bing are the biggest search engines, and they use algorithms to examine the content on a given page in order to decide what that page is about. Then, based upon more than 200 factors, they decide how relevant that page is to certain keywords.

The job of a search engine, like Google, is to find content that matches your query — or, the basic question you’re asking, like:

  • How far is the earth from the sun?
  • Who is the lead singer of Led Zeppelin?
  • What is a freemason?

Those questions contain keywords. The more your content matches those questions, the better the experience for the user. When you make people happy, you make Google happy.

Share this video

Click here to check out this definition on YouTube and share it with your audience. You’ll also find 11 additional Content Marketing Glossary videos.

SEO resources

If you’d like additional information about SEO, visit these three resources:

Learn more from the Content Marketing Glossary

Ready to master content marketing essentials? Watch all of our animated whiteboard videos right now by going directly to the Content Marketing Glossary.

By the way, let us know if there are any definitions you’d like us to add to the glossary! Just drop your responses in the comments below.

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Reader Comments (17)

  1. Hey Demian,

    Nice content. I love your style of writing.
    Simplifying it that even a dummy would read and understand.

    Great tips. Keep it up.

  2. Hi Demian, thank you for this amazing post, as I always say, if there are no SEO there is no traffic which means no readers no money as affiliate or from your own product

  3. According to Albert Einstein, if you can’t explain it simply, you don’t understand it well enough. Explaining SEO in plain English is never an easy task, especially when your audience is not familiar with how the Internet works. With that challenge factored in, this video has done a fabulous job!

  5. Good job! I would love for you to elaborate more in similar fashion. I think it would be a good idea to extend this post into a series and give simple explanations of other complex SEO features. This is just my suggestion.
    Regards

  7. This is awesome! Now I finally have something that I can show my friends and family that helps to describe what it is I do for a living. LOL

    I love these whiteboard videos, wish they were more affordable to have made.

  8. Hi Demian, another quality work from you. I loved the animated videos. Keep it up. Thanks for this great article about SEO.

    SEO = Traffic = Money

  10. Finally, a simple explanation of SEO that you people can actually understand. I will be sharing this one with my network. Great job!

  12. That was surprisingly brief yet very true. It did not really explain what signals Google looks at though. I´m actually in the SEO business and can say that they really still look at the same factors that they have looked at since Google´s beginning which I find a bit funny. The same 80/20 still applies. Sure they have evolved A LOT but it´s mostly still the same if you want to win at SEO. Thanks for the video I just might share it on my Facebook business page to explain to people what I do 🙂

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