Read This Before You Buy Any Copywriting Resource

Read This Before You Buy Any Copywriting Resource

Reader Comments (7)

  1. I know what you mean about the ‘H’ word Brian – I’m a qualified hypnotherapist and I find that title cheesy! But you’re absolutely right, when someone is fulling engaged in reading a compelling piece of writing (or talking, in a face-to-face sale) then the state they enter has a hypnotic quality.

    It’s also true the other way round – the writing equivalent of being ‘in the zone’ is also a hypnotic state, and one that is actively cultivated (consciously or unconsciously) by all successful writers. There’s an article about this on my blog if it’s of interest.

    Fantastic marketing strategy by Vitale – what a story! I’m likely to remember that for the rest of my life, the guy obviously knows his stuff.

  2. Ahh, that’s what I like… someone who knows what he’s talking about!

    The bottom line is, whatever you may think of the name, the materials are excellent. In fact, I consulted just one of the multiple volumes when crafting the opening to my previous post, “The Two Most Important Words in Blogging.”

    It’s done pretty well. 🙂

  3. Brian,

    Your experience took me back to my reaction to Joe’s title. It serves as a wake up call to the fact that it does not matter what I think, or how I feel and react to certain copy. The only thing that matters is how a potential client/customer thinks, feels and reacts to the copy.

    Your blog was recently recommended to me; it is excellent.

    Alan Allard

  4. I read the ‘announcement’ and i figure, instead of buying the course, you probably could learn everything worth learning about Hypnotic selling by distilling the craft used in that letter.


  5. Is that why they took the letter off? The hypnotic “special” just ended, unless I can convince them that I am worthy enough to get one of the remaining copies.

    Is that good marketing?

    I’m sure I’ll learn something from it, but I’m just not in the mood to kiss someone’s ass so I can spend my own money..

  6. True. I missed the deal by 2 days. Don’t feel like begging either. Oh Well. a second lost customer.

This article's comments are closed.