2009 promises to be a year of profound change. Millions of people around the world are having a tough time, but periods of dramatic upheaval are also the best time to start or grow a business. Extraordinary times create extraordinary opportunities.
Now we can’t help you lose 20 pounds or learn to play the violin. But if you want to increase your income, spend more time with your family, finally launch your online business, monetize your blog, or just get in better touch with your inner entrepreneur, here are some of the best Copyblogger posts of 2008 to help you do exactly that.
Try something new this year. Get outside your comfort zone. Move beyond what you’ve always done. This is the best possible time to create something remarkable and new.
If you’ve built a great content net, learn the fine art of harpooning. If harpooning is the only life you know, learn to weave a compelling content net. And if you have no idea what I’m talking about, read this post.
- The Content Crossroads: Supernatural Success at the Intersection of Ideas
- The Zig-Zag Method for Catching Attention and Building Credibility
- The Creative Accident: Are You Looking for the Unexpected?
- How to Achieve Freedom from Freelance
Generosity is the secret key to success–and that’s more true than it’s ever been. Most people are retreating into a scarcity mindset. When you cultivate generosity, you’ll stand out among the crowd and put yourself in a position of power, confidence and profitability.
Create a free report with some of your most valuable content, and give it away–either for free or in exchange for permission to send an email autoresponder.
Write more guest posts.
Tweet pointers to ten times as many posts from other blogs as you do your own.
Think about what you can give away. Your generosity will come back to you in multiples.
Give it all you’ve got
Generosity goes hand in hand with audacity.
Make a commitment to put everything you’ve got into your content. Don’t hide or hold back. Whether your content is free or paid, throw yourself into it.
Holding your “good stuff” in reserve, whether it’s for a paid product or a bigger audience, is the key to writer’s block and poverty. When you give your very best, you’ll attract more and better ideas (and more and better customers).
Give it all away. Don’t worry, the well will refill.
- The Gary Vaynerchuk Guide to Enthusiastic Copy
- Are You Throwing Away Your Best Content Ideas?
- Feel Great Naked: Confidence Boosters for Getting Personal
- Unleash Your Inner Dork to Become a Better Copywriter
Take care of your community
Money isn’t half as hard to earn as trust. Make sure everything you do supports your community, whether they’re on your blog, a forum, or an email list.
Always remember that the money isn’t really “in the list.” It’s in the relationship with that list.
When you nurture your relationship with your readers first, everything else gets much easier. You won’t be looking for ways to “monetize their eyeballs,” but for offers you can make that will help solve their problems. Different mindset, much better results.
- A 20-Step Process For Finding Your 1,000 True Fans
- Why Should Anyone Read Your Blog?
- The Most Powerful Persuasive Element of Blogging
- Are You Trustworthy?
- I Don’t Care About You
- 10 Questions Every Blogger Should Ask Themselves Before Posting
Become a student of human nature
You can spend the rest of your life trying to figure out what makes people do the things they do. Not only is it endlessly interesting, it can make you lots of money.
If you haven’t picked up Cialdini’s Influence yet, put it on your January reading list.
- How to Change the World Using Social Media
- How to Be Interesting
- What Romance Novels Can Teach You About Powerful Copywriting
- Why Valedictorians Make Lousy Bloggers (And Class Clowns Rule)
- 6 Ways that Bloggers Are Like Rappers
- How to Stop Being Invisible
Get systematic about content creation
If you only write when you feel like it, you’re going to sputter out pretty soon. Instead of frustrating yourself and your readers, develop a simple, user-friendly writing system.
The more you write, the more ideas will come. Keep writing.
- How to Grow a Blog Post in 7 Easy Steps
- Are You a Spineless Blogger?
- The Lazy Blogger’s Guide to Finding Great Post Images
Boost your conversion
Online newbies tend to chase traffic as the holy grail. But the real pros will tell you that it’s conversion you should be working on–in other words, how much of that traffic you can convert to loyal, happy customers.
Small improvements in conversion can yield tremendous benefits to your bank account. Here are some of the year’s best posts on how to convert strangers into raving fans:
- How to Create a Rock-Solid Tagline That Truly Works
- Landing Page Tutorials and Case Studies
- 12 Tips for “Psychological Selling”
- The Four โPโ? Approach: A Persuasive Writing Structure That Works
- Here’s How Affiliate Marketing Works
- Do These 3 Common Copywriting Mistakes Keep Your Readers from Buying?
- 10 Quick and Simple Ways to Power Up Your Testimonials
- 13 Emotion-Based Headlines That Work
- Warning: Narcissistic Marketing Can Be Dangerous to Your Business Health
- How to Stop Being Afraid to Sell
- How to Increase Your Blog Subscription Rate by 254%
- The Two Magic Words That Guarantee Limitless Copywriting Success
- How to Be a Copywriting Genius: The Brilliantly Sneaky Trick You Must Learn
- The Secret of How to Sell Anything
Read deeply, not just widely
Reading makes you smarter. Reading deeply makes you a lot smarter.
Think about the most important books (or blogs, or websites) in your own field of expertise.
Now pencil some time in your 2009 calendar to truly make their ideas part of your own intellectual DNA.
Quit going it alone
Strike up friendships with bloggers and content producers inside your niche, or out of it. By expanding your relationships, you’ll find new readers and expand your content community–and your own thinking.
Trying to do it all yourself makes business ten times harder than it has to be. And great partnerships aren’t just more profitable, they’re more fun.
- Is Blogging Keeping You Poor?
- Why No One Links to Your Best Posts (And What to Do About It)
- The Only Two Reasons Why You Can’t Succeed with Partnering
- Why Strategic Collaboration Is the Key to 21st Century Success
- How I Hijacked Copyblogger.
Don’t just exist. Live
This is the year you’re going to make it happen. The year you’re going to quit letting fear and narrow thinking hold you back.
You don’t know how much time you’ve got left. Start making the most of this day, this moment. You really can do it, you just have to start.
And above all, for 2009, keep the official Copyblogger mantra in mind: