How to Create a Minimum Viable Digital Business

How to Create a Minimum Viable Digital Business

Reader Comments (23)

  1. Content is the most important part of a blog. However, most bloggers today(the newbies anyway) want to make money so content becomes a sales pitch.

    In the sales world, they always say “telling isn’t selling”. This is why most bloggers lose interest. The content that they are writing stinks, purely because the reader can sense that they are trying to sell them something!

      • There’s a fine line between “content with value to the audience” and “content that wastes a sales pitch opportunity.” In my experience, finding the right balance is a major challenge. It’s all about creating content that provides value _and_ positions the publishing brand as a key solution, but without stinking the whole thing up with “hard sell” language. In this sense, content’s potential as a marketing tool is more in lead generation than in direct sales conversions.

  2. This is so spot on.

    Overwhelm is one of the biggest reasons why my coaching clients hire me. And it’s funny you put out this post today, because I just put out something similar.

    One of the biggest things though: you don’t have to get things perfect right this very moment. You’ll keep tweaking and experimenting. It’s only through action that you’ll get better, not through trying to figure it all out.

    • Online business is a constant effort of doing our best, then tweaking, tuning, testing and optimising, and the more comfortable we are with that the less overwhelm we will feel. Now, there are people who can deliver highly polished output that hits the mark 100% every single time, but most of us are not that perfect and shouldn’t try to be.

  3. Excellent post. More businesses need to take the route of your acupuncture example. “I remove back pain.” They need to stand out like this, by talking about features. If people don’t know why they need your product, they wont buy. It’s that simple.

    • I think we get trained to think about what we DO rather than what people GET. “I am a realtor”, “I am a chiropractor”, “I am an accountant”. People don’t want what you do, if they had a choice they probably wouldn’t pay you at all, they want the outcome or result. We don’t want to fly in a metal tube for 24 hours, we want to be in Australia 🙂

    • When you next do your business cards, also think about having a call to action rather than just your contact details. As well as HOW to get in contact with you, it helps to have a WHY 🙂

  4. Well said Chris,
    I think one problem we do face is that most of us are always lazy to apply the things we learn. I think that if we can bend down and work on our self, change our mindset……Then amazing posts like this will do us good.

    Thanks for sharing.

    • Maybe sometimes it is laziness but I know a lot of people feel stuck not knowing what to do when there is so much conflicting information. Hopefully the minimal version I offered here will help some 🙂

  5. This is a great article ― and subtle. Structured to motivate beginners, it gives an easy-to-understand overview of a common sense approach to getting a basic strategy established online.
    The subtlety is that does so without overwhelming the aspirant e-marketer with any details of the 1001 variables that are attendant upon the optimum development of a successful online presence. The implication is that this knowledge will be gained in an organic fashion as the e-marketer progresses.

    The only criticism, grammatically speaking, is that I found the partial usage of ‘overwhelm’ as a noun somewhat jarring ― unless it’s entered the blogspeak lexicon as such? Traditionally speaking, it is a transitive verb.
    As a blogeditor, I would also like to know if the use of ‘21’ in the opening line as opposed to the conventional ‘21st’ was intended or not.

    Alvin Toffler, the great American futurist and writer, coined the term future shock way back in the early 1970s (in his book Future Shock) to describe and predict the negative effects of overwhelming technological change on humanity.
    His central theme was that it was the cumulative effect of rapid and constant change, rather than actual change itself, that would likely produce the syndrome.
    Toffler also predicted the emergence of the ‘electronic cottage’ and the ‘global village’ by being the first ― to my knowledge― to coin these terms, in the book.

    It is an interesting fact that there have always been more live scientists than dead ones; which reinforces the supposition that technological change will continue to accelerate until, presumably, some sort of critical mass occurs.

  6. The problem with most of us is that we read quality stuff and even promise ourselves to try it out, only to forget about it the next minute. Such posts should never go into a waste. We have so many business ventures out there which can benefit from this information. Let’s keep reading, learning and applying new ideas and advice in our businesses.

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