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3 Content Marketing Mysteries Solved

written by Sonia Simone
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3 Content Marketing Mysteries Solved

OK, confession time — when I was a kid, I was a complete Nancy Drew junkie. “Sleuth” sounded like just about the best way ever to spend one’s time. (Of course, that’s before I knew what a Chief Content Officer was …)

This week, rather than figuring out Irene Adler’s cell phone password or who stole the missing emeralds, we’re working on “Why isn’t this content working? and “How can I get a whole lot better at what I do?”

On Monday, Brian gave us three rhetorical tools that can help build trust with your audience — then asks if you should consider putting all of them aside for another option. And on the podcast, I snagged the very nice Bryce Bladon from Clients from Hell to get his ideas on how to stay out of some less-than-heavenly situations.

On Tuesday, Kelly Exeter found a couple of critical elements missing from a lot of content — hooks and big ideas. Now, you and I both know that the reason we often lack a hook and a big idea is that … good hooks and ideas are really hard to come up with. Luckily, Kelly has some actual specific advice that can help.

Brian also has a nice interview on Unemployable with Emily Thompson of Indie Shopography and the Being Boss project. She shares one of those great, twisty-turny stories that show you how varied the entrepreneurial path can sometimes be.

And on Wednesday, Robert Bruce channeled the greatest consulting detective of all time to help us make the decision to move toward mastery.

That’s this week’s mysterious (or just plain useful) content … catch you next week!

— Sonia Simone
Chief Content Officer, Rainmaker Digital

Catch up on this week’s content

building trust is bigger than your tactics — it’s your entire missionHow to Build Trust and Enhance Your Influence with Content Marketing

by Brian Clark

TEXT ON IMAGETwo Vital Elements that Might Be Missing from Your Content (and Precisely Where to Add Them)

by Kelly Exeter

choose. focus. become an idiot.Sherlock Holmes and Mastery of the Craft of Writing

by Robert Bruce

6 Business Insights that Could Radically Increase Your Online Engagement in 20176 Business Insights that Could Radically Increase Your Online Engagement in 2017

by Sean Jackson and Jessica Frick

Thriving Freelancers and Clients from HellThriving Freelancers and Clients from Hell

by Sonia Simone

Succeed by Serving an Audience, with Emily ThompsonSucceed by Serving an Audience, with Emily Thompson

by Brian Clark

How Journalist and Author of ‘The Power of Meaning’ Emily Esfahani Smith Writes: Part OneHow Journalist and Author of ‘The Power of Meaning’ Emily Esfahani Smith Writes: Part One

by Kelton Reid

Podcasting: The Stand-Up Comedy of Content CreationPodcasting: The Stand-Up Comedy of Content Creation

by Jerod Morris & Jon Nastor

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Reader Comments (3)

  1. Hey Sonia, Again great weekly round by you. I personally like the Kelly hook content and it was very fresh. I think without the great content nobody gonna pay attention to your business.
    You will lose customers and money if you are poor at content hooking. Also interview of Emily on Rainmaker was killer I listened to the interview 3 times.

  2. Hello, Sonia!

    Actually…. That’s excellent.

    I am not on the fancy or we can say on the technical side of the content writing but I write for my LOVE of Writing. 🙂

    And I believe that it works.

    Definitely, it requires a good lot of promotion right after the content is generated (published.)

    But thanks to some of the things, especially the blog commenting, for landing me among the great relevant audience.

    So, that love of writing does work… and exceptionally. 🙂

    And I so liked Kelly’s piece! Right on mark. 🙂

    ~ Adeel

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