Heads up: The introductory rate for our Persuasive Copywriting 101 Course is ending today, November 1, at 5:00 p.m. Pacific U.S. Time. After that, we’ll close the course for a few weeks — and when we re-open, the registration fee will be significantly higher.
Click here to get all the details: Persuasive Copywriting 101
On Monday, Stefanie Flaxman had a conversation with Loryn Cole about smart communication practices when we work on complex projects. No matter how big or small a company you work for, Loryn’s ideas will help you get better clarity with your colleagues. (These are great tips for client communication, as well.)
On Tuesday, content strategist Lacy Boggs joined us to outline the three big, important strategic questions we all need to answer when we’re thinking about what to do next with our content.
And on Wednesday, Copyblogger founder Brian Clark dropped by to punch Facebook in the mouth. I don’t even want to spoil it for you with any details — just go read it. The Great Facebook Video Swindle
Over on Copyblogger FM, I talked about the three (plus one) foundational elements for effective persuasive copy. I believe that all of the copywriting tips, tactics, and techniques we learn are in service to these overarching goals.
And on The Writer Files, author and comedy writer James Breakwell joined Kelton Reid to talk about his rise to viral Twitter fame, juggling multiple writing projects, and how he balances family and his writing career.
That’s the week’s content — enjoy it, and we’ll catch you next Thursday!
Chief Content Officer, Rainmaker Digital
Catch up on this week’s content
Successful Communication at Work: Candid Advice from Copyblogger’s Loryn Cole
by Stefanie Flaxman
3 Questions You Must Ask to Build a Strong Content Strategy
by Lacy Boggs
The Great Facebook Video Swindle
by Brian Clark
The 3 Plus 1 Foundational Elements of Effective Persuasion
by Sonia Simone
How Professional Comedy Writer & Author James Breakwell Writes: Part One
by Kelton Reid
Reader Comments (2)
Don’t we have enough violence in headlines, political rhetoric (and real life) these days without an escalation of simple criticism into a “punch in the mouth”?
Words matter. I feel strongly that violence should not be trivialized and turned into a laughing matter in this way.
Been thinking about your note, Marcia. And while I absolutely agree with you that violence should never be trivialized, my distress and anger with Facebook for not only the fraudulent numbers they reported to paying advertisers, but also their careless handling of customer privacy, and beyond that to the critical role they’re playing in the global rise of extremism, white supremacy, and erosion of democracy, my reactions go far, far beyond “simple criticism.”
So, having thought about it, I stand by the strong words that I wrote in this headline. Not everyone will agree with that choice, and that, of course, is healthy and good.
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