Marketers of most stripes know how important and powerful calls-to-action are. If you want someone to take a specific action,…
Entrepreneurship
Why People Don’t Want the “Real” You
Confessions of a 21st Century Writer
The Four “Productivity” Personality Types and How to Write for Each One
A Crash Course in Marketing With Stories
5 Reasons Why All Freelance Writers Should Learn To Write a Sales Letter
Why Split-Testing is Like Sex in High School
Everybody’s talking about it. Most of it is rumor, hearsay, and innuendo … We idolize the exploits of the people…