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How the Home Business Industry Is Changing |
by:
Jennifer Schilling |
Back in the early 1990's, not too many people used the Internet for a home business. There was an explosion of companies showing up everywhere by late 1998. Ever since 1998, home businesses have been even more popular than ever.
Many of the Internet companies of the 1990's did not need to do all too much to get people to join their programs or buy their products. Life was very easy going. People did very little work and saw quite a reasonable paycheck.
Many people were being bombarded by different Internet opportunities left and right. The people selling these opportunities were playing a numbers game by flooding everyone possible with a chance to cash in on the Internet Marketing Revolution.
These people enjoyed a very comfortable period of time up until about 2003 even when Internet Business was going bad. We saw more and more businesses pop up with the hope of making money out of nothing just over night...
Well just like the fall of the dot.com's there has been a fall in Internet marketing businesses. If you are going to stay in the race, you have to regroup and follow what people want today...
Internet business marketers of 1998 to 2003 had an easy life. They put up their site, paid for marketing and had people join. They didn't need to pay all too much attention to details because if you had a "website" people would buy from that website. Cashing in on the Internet Gold Rush was a dream come true.
Many Internet marketers saw instant results and thought that is how life is going to be...The American population as a whole got into this mindset as well, much like the dot.com boom.
The time is now 2005 and many of these people have dropped out. In order to stay, you need to be unique to survive. Most importantly, you need to follow some of the same techniques that worked for people before the Internet. Just as those pre-internet people have followed the same marketing techniques used in the mail order business.
Internet Marketing Techniques for the year 2005 and beyond have changed.
If you haven't already figured it out, there is a bit more work involved to get customers. People already have the "what is in it for me mindset" before even going to your web site...
So you must provide them specifically with that type of information...
Here are a few guidelines to follow:
Providing original helpful free content is key.
Provide your visitors something of value.
Make sure you stay up Internet technology.
Provide your readers with something that keeps them coming back.
Provide your readers with good, timely customer service.
Most important, teach them what you have been taught.
You must truly want to help others achieve success.
Lastly keep it simple. Don't reinvent the wheel or do something new. You can get what you want if you help others get what they want as well. You want to look for a system that has leadership, customized recruiting tools and the directional leadership to get you off running smoothly.
About the author:
Jennifer Schilling is a home business mentor dedicated to supporting people like YOU! Drop by any of her 3 websites:
http://www.thinkingfaster.com,
http://www.internet-business- success.biz, and
http://www.internet-business-opportunities.biz.
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