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Will Your Products Sell? Testing For HOT Online Demand |
by:
Jeff Smith |
To be successful with your online business, you need to
find ways to discover what people want so badly, they will
pay almost any price.
The goal is to create a swarm of interest, activity, exposure
and demand for your product - but how do you tell in advance
if your idea or product will create such a frenzy?
You may be surprised by the number of tools available
to you, at no charge, to tap into pockets of demand online.
KEYWORD POPULARITY
To start with, you can tap into keyword popularity
indexes - here are some of the best:
1. Overture Keyword Search Tool:
http://inventory.overture.com/d/searchinventory/suggestion/
2 Google Search Engine Trends:
http://www.google.com/press/zeitgeist.html
3. Yahoo Top Searches:
http://buzz.yahoo.com/
4. Lycos Top 50:
http://50.lycos.com/
CONSUMER DEMAND
Next - you can tap into the ultimate online consumer
sites - Ebay and Amazon:
1. Ebay Auction Big Ticket Items:
http://pages.ebay.com/buy/bigticket/index.html
2. AMazon Movers and Shakers:
http://www.amazon.com/exec/obidos g/new-for-you/movers-and-shakers/-/books/002-5835206-2525607
3. Amazon Best Sellers List:
http://www.amazon.com/exec/obidos g/new-for-you/bestsellers/-/books/
4. Amazon Software Best Sellers List:
http://www.amazon.com/exec/obidos g/new-for-you/bestsellers/-/software/002-5835206-2525607
5. Amazon Video Games Best Sellers List:
http://www.amazon.com/exec/obidos g/new-for-you/bestsellers/-/video-games/002-5835206-2525607
ADVANCED KEYWORD ANALYSIS TOOLS
If you are really serious about online business and marketing, then these
two resources will help give you the edge:
1. WordTracker:
http://www.highertrustmarketing.com/part/wordtracker
2. AdwordAnalyzer:
http://www.infoproductcreator.com/part/adwanalyze
ONLINE EAVESDROPPING
There's no better way to figure out what people want than by "listening" in
on their conversations.
In the offline world, you do that by listening to your customers,
attending conferences, clubs, societies and networking institutions like
the Chamber of Commerce or other trade associations.
The online equivalent are forums, discussion groups, chat groups,
business clubs, mentoring organizations, membership sites, etc...
When I want to test a new market, product idea or concept - I type in my
area of interest plus the words "discussion forum" into Google and
find a few active, high quality groups to "listen" in on for a few
days.
Look for patterns, signs of frustration and desire - you will no doubt
find these very quickly.
You can even ask for opinions of information or services people
desire and would pay for - if you are subtle.
COMPETITIVE REVIEW
Believe it or not, you do WANT to find competition. If you are
considering a product in an area that seems to have NO competition,
then be concerned.
To limit your risk and truly believe there is demand for your idea,
you need proof that a market exists AND that they will spend money
on your area of interest.
The best proof of all is a past history of spending money, you can
find that by looking - even networking with your competitors.
Once you get a read on the top 5-10 competitors in your field,
purchase their products and services - find out what they are
offering and most important - how you can improve on their offer
to help your customers to achieve their desires faster, less
expensive, more complete or better way.
BUILD A LIST FIRST
A terrific way to tap into specific ideas for your own products
and services is to go ahead and setup a website aimed at your
target market, then offer related affiliate products - but
most important...
Focus on building a list from the traffic you attract.
Once you have a few hundred people on your list, you can survey
them, start a forum, an interactive blog or use any other
method to get their feedback on ideas, products and services
you could offer them.
My recommendation is to NEVER just leap ahead into developing
products that take months to develop BEFORE using the techniques
outlined above.
Finally, there is a service that can take the mystery out of
finding niche markets and product ideas that has been just
launched!
In fact, they even go so far as to offer you pre-packaged
books that you can immediately sell, or use the content as
you wish in several niche markets.
This can cut your time down by months to getting your own
income-generating, niche products to market - it's an incredible
service, well worth investigating...
http://www.highertrustmarketing.com/part/nicheology
Being smart about idea generation and testing is what separates
the TOP GUNS from everyone else online. If you want to be an
elite online business owner, use the techniques above to leap
ahead of your competition.
ABOUT THE AUTHOR
Discover how to create your own best-selling eBooks,
Special reports or books to sell online ...AND keep
100% of the profits. Limited time complimentary access to
7-Part Minicourse will get you started quickly and
easily. Visit:
http://www.highertrustmarketing.com/
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