Copyblogger Weekly Wrap: Week of April 11, 2011

I always find myself having to explain what it means to have “internet relationships.”

Last month, I went to South by Southwest. Next month, I’m going to Blogworld (I’m actually presenting at Blogworld, but sadly don’t have enough people “interested” on my event page yet — hint, hint). I go to these events, and I meet people I’ve only known through email. Or from Twitter. It’s fun.

But when my everyday-life friends hear this, they say, “You go to meet people you know from the internet?” and then give me wedgies and steal my lunch money.

I don’t have a solution to this. I just thought I’d share.

Here’s what happened this week on Copyblogger:

Monday:

The Good Advice That Killed My Conversion Rate

Remember how well it didn’t worked out in high school English class when everyone offered a dozen dumb suggestions on your work because they felt they had to say something? And remember how that kid next to you edited his girlfriend’s fairy tale romance so that Prince Charming killed everyone? Was that just my class?

Read the full post here.

Tuesday:

Three Worldclass WordPress Themes for Savvy Online Publishers

These three themes are for WordPress. And they are, dare I say, world class. If you consider yourself a savvy online publisher, I suggest you pick one up. And yes, this how you write a four-sentence summary based on the headline alone.

Read the full post here.

Wednesday:

Do You Have What it Takes to be an Effective Leader?

Like Sonia, I’m a fan of The Biggest Loser. (I’d actually kind of like to endure a brutal Jillian Michaels workout, but then I also like Adventure Time — a show which totally creeps my wife out and makes her vaguely suspicious of me.) But regardless of whether you like Jillian or that creepy purple horse, you can’t question their knack for leadership. But, every leader’s style is different, and what makes them effective aren’t tactics… so you’d better read this post unless you want to be the one receiving that nasty “last chance workout.”

Read the full post here.

Thursday:

Here’s How Brevity Can Crush Your Copy

This post is all about the extra unnecessary redundant repetition of needless and unnecessary words in written copy that actually make your point both clearer and easier to understand. You might want to repeatedly review this post more than once to make sure you comprehend the concept and are able to understand it.

Read the full post here.

Friday:

The Market for Something to Believe in is Infinite: An Interview with Hugh MacLeod

In this episode of the IMfSP podcast, Sonia catches up with Hugh MacLeod of Gaping Void fame. They talk about success, business, and authority, but the bullet that interests me most is the one about how your heroes everyday lives are boring. And it makes sense. Don’t you think The Flash ever reads a newspaper? Of course he does. He just does it really fast.

Read the full post here.

This week’s cool links:

• Search Sends More & Better Traffic To Content Sites Than Social Media, Study Says: You’ll never guess what a study said about search. C’mon… guess.
• Here’s What You Should Do: If you feel like the list of things you need to be doing in your business is getting overwhelming, read this.
• Want: Ray Kroc said that he wasn’t in the hamburger business; he was in the real estate business. Think you know what business you’re in? Because Chris Brogan says you’re probably actually in the WANT business.
• Three Big Reasons Why We Procrastinate (And What to Do about Them): Stuck in procrastination? Then read this post. Or… you know, do it later.

About the Author: Johnny B. Truant, who actually does know a thing or two about business, recently debuted his Bullet Sessions coaching — so bring out your questions (and also your dead).