After discovering that content marketing was the perfect fit for her online business, Editor-in-Chief host Stefanie Flaxman realized she had a lot of work to do.
What was she going to write about?
If Stefanie just copied what other freelance copy editors wrote about on their blogs or copied GrammarGirl, her writing wouldn’t stand out.
She didn’t want to invest time creating content that would just be ignored.
In this 7-minute episode of Editor-in-Chief, host Stefanie Flaxman discusses:
- What her online business looked like before she discovered content marketing
- How to approach a topic you want to teach (even if many other people already write about it)
- Why you shouldn’t aim to please (and what you should do instead)
- How to develop your writing voice and your marketing story
- The powerful resource you always have when presented with creative challenges
Editor-in-Chief on iTunes
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