Last week, The Showrunner hosts Jerod Morris and Jon Nastor teased a potential listener question being expanded into a full-fledged episode. They lied.
That listener question is actually being expanded into a two-part series about how to use social media to promote your show. In this episode, Jerod and Jon focus on Twitter.
Here is the question, via Jeff Leo Hermann:
Question regarding social activation (Twitter) and building your show brand versus your personal brand. I know the answer is, “It depends,” but I would like to hear the strategy behind @Showrunner.FM on Twitter with 370 followers and Jerod Morris and Jonny Nastor each with several thousand followers. (BTW, HTE has 69 followers).
Are you guys more focused on building your personal brand on Twitter? And yes, we know that engagement is more important than volume. What is the role of a show handle on Twitter? How should one focus their efforts?
There is a whole lot to unpack here, and Jerod and Jon do. They address:
- How to make the tough decisions about when to use and grow your personal account versus when focusing on a brand account is better
- Why Jerod and Jon both focus more on their personal accounts when it comes to Showrunner interaction, as opposed to the @ShowrunnerFM account
- Why a humble, helpful approach to Twitter is better than simply being loud and proud
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