The smartest showrunners know that their podcast is only the first step in building a deep, meaningful relationship with an audience.
The next step, one that should never be overlooked, is building an email list so your most engaged listeners can take the next step in connecting with you.
In this episode, Jerod Morris and Jon Nastor provide an overview about email. There is a lot to cover.
After Jerod regales you with a funny story about the hiccup that happened to him during his Authority Rainmaker presentation, he and Jon dive deep into the following topics:
- Why Jon thinks he is doing email wrong (and why Jerod disagrees with him)
- The importance of being human in how you approach your email subscribers
- The benefits of building a base of email subscribers as you grow your show
- What is more valuable: an email subscriber or an iTunes review?
- How email played a huge role in the initial launch of The Showrunner Podcasting Course
- What you should do when people hit “Reply” on your mailings (if you really want to build an audience)
- Why you should view your email schedule like your podcast schedule
- The two roadblocks to email registration that you need to remove with your site design and copy
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