The Importance of Treating Sponsorship Like Partnerships

Only a few months after launching Hack the Entrepreneur, Jon Nastor was receiving unsolicited sponsorship requests.

One turned out to be a perfect fit.

In this episode of The Showrunner, Jon takes us behind the scenes of how his deal with FreshBooks came about.

As we did last week, we offer up a significant snippet of a course lesson for the meat of this episode. In it, you’ll learn:

• Why Jon made the decision to accept a sponsor for Hack the Entrepreneur
• The details of how the original package Jon agreed to with FreshBooks came about
• What “metrics” Jon stressed to show that his audience was worth tapping into for a sponsor
• The big mistake many podcasters make when seeking sponsorships
• Common sense negotiating advice that anyone can (and should) implement
• The essential importance of viewing sponsorships as partnerships

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