Seth Godin is the author of 17 bestselling books. He’s the founder of email marketing pioneer Yoyodyne, and the charity-driven publishing platform Squidoo. And he’s the selfless dispenser of daily wisdom via the most popular marketing blog on the planet.
But if you had to sum Seth up in one word, it might well be impresario.
The classical definition of that word refers to a promoter, manager, or conductor of an opera or concert company.
The modern definition, set forth by Seth himself when he’s teaching others about the prime entrepreneurial role of the connection economy, is as follows:
One who gathers others together for creating art–the art of making a ruckus; the art of inventing the future; the art of important work.
Whether bootstrapping a startup by building an audience first, curating content to create something vibrant and new, or assembling a tribe that changes the world, it’s the modern impresarios who best take advantage of the power of the Internet to turn intangible ideas into real things that really matter. Things that change lives.
In this 30-minute episode Seth Godin and I discuss:
- How he sold 40,000 copies of his self-published book (so far)
- Seth’s early failure, and what he learned from it
- His training for the post-industrial “connection economy”
- The kind of business that we’re all in now
- Why it’s worthwhile to embrace the impresario concept
- How to waste your life, one simple step at a time
- If Seth’s decision to stop publishing traditionally was worth it
- Why every bestseller is a surprise bestseller
- The biggest challenge in producing his latest book
- The future direction of education
Or, grab it in iTunes.
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