It’s an epic philosophical battle over how to best sell online. And we’re doing it up on stage at Authority Rainmaker, May 13-15 in beautiful Denver, Colorado.
In one corner, we’ve got customer experience advocate Scott Stratten. Scott believes that an amazing customer experience that prompts repeat purchases and evangelical word-of-mouth is the way to sell products and services and grow your business.
Scott now has more than 175,000 people following his daily rantings on Twitter, and was named one of the top 5 social media influencers in the world on Forbes.com. He’s also the author of four best-selling books, including the recent UnSelling: The New Customer Experience, which was just named “Sales Book of the Yearâ€? by 1-800 CEOREAD. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.
You’ve heard this from us, right?
In the opposite corner, we’ve got Ryan Deiss, who is also a proponent of using a media strategy to grow audiences and create trust and authority. Ryan, however, is also a massive proponent and practitioner of testing and conversion optimization.
Ryan is the co-founder Idea Incubator LP and CEO of DigitalMarketer.com. Over the last 36 months Ryan and his team have:
- Invested over $15,000,000 on marketing tests
- Generated tens of millions of unique visitors
- Sent well over a BILLION permission-based emails, and
- Run approximately 3,000 split and multi-variant tests
Pretty impressive, yeah?
And right in the middle, literally and figuratively, is me. I’ll be acting as referee to make sure there’s no kicking or biting. As moderator, I’ll bring a perspective that is heavy on both customer experience and conversion optimization to see if we all can’t just get along.
You won’t want to miss this showdown, taking place just before Henry Rollins takes the stage to deliver the closing keynote. And with our Early Bird pricing still in effect until April 1, you don’t have to.
Join us in Denver for Authority Rainmaker. It’s a carefully designed educational experience that presents a complete and effective online marketing strategy. This approach provides you with exactly what you need to take your business to the next level.
Get all the details and register here. See you in May!
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