On this episode of Confessions of a Pink-Haired Marketer, Author Ryan Levesque talks to host Sonia Simone about ideas from his new book, Ask.
He looks at how to understand our audiences more deeply, how to scale that understanding, and how to use that knowledge to serve our customers and clients better.
This isn’t a simplistic “formula,” but it is a reproducible strategy that virtually anyone doing business online can implement.
In this 30-minute episode of Confessions of a Pink-Haired Marketer, host Sonia Simone and Ryan Levesque discuss:
- The most shared words in Buzzfeed headlines — and what that means for your marketing
- The power of “The Sorting Hat”
- The keys to delivering tailored content that each audience member needs and wants
- Why you want to be the little pig who builds your business out of bricks
- The biggest mistake Ryan sees people make in business and marketing
- Why most surveys don’t work (and the key to making them work)
- Ryan’s super quick tip for getting great feedback from your email list (this one happens to be one of Sonia’s favorites)
Confessions of a Pink-Haired Marketer on iTunes
This article's comments are closed.