In spite of being a literary snob, one who turned up his nose at anything that smacked of business … when Demian Farnworth was first introduced to the world of direct-response copywriting, he fell in love.
Demian fell in love with the thought of using his writing to influence and persuade people. He also fell in love with the idea of getting rich. (He wanted to be a wealthy snob).
But the road between loving it and actually writing with great skill (and making obscene amounts of money) is a long one.
And Demian had one particularly painful road block that made his journey way longer than it really should have been: he was the poet, but certainly not “the killer.”
“The killer” is what David Ogilvy called the creative who could sell. And becoming “the killer” begins with understanding these four principles of selling.
In this 8-minute episode of Rough Draft with Demian Farnworth, you’ll discover:
- Ogilvy’s famous three-line phrase about selling
- The only purpose of advertising
- Who you should pretend your copy is like
- What you have to do before you sell a product or idea online
- Whether or not jokes can help you sell
Rough Draft on iTunes
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