When you say the word “data,” few people perk up their ears. It’s a cold word that brings to mind row after row of zeros and ones.
Yet, we need data to help us make sound business decisions, uncover lost opportunities, and perfect our current efforts.
So how do you talk about software that sorts through massive amounts of complicated data? What’s the benefit? How about curing cancer?
See, if you want people to care about your copy, then something has to be at risk. And the higher the stakes, the more compelling the copy.
Let’s look at the copy behind a video by Ayasdi.
In this episode of Rough Draft, Demian Farnworth discusses:
- The mistake people make with data scientists (and mathematicians)
- Advice about copywriting from zero-sum sports games
- Death as the ultimate ramification
Rough Draft on iTunes
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