Like gravity pulls objects to the earth, the web pulls people across the landscape of connected information — whizzing by landmarks (content) at breakneck speed.
Thus, when people arrive at your blog, they should be able to size up your content in an instant. From the headline, down the subheads, to the call to action.
In other words, it should be clear what’s in it for them … and is it even worth their time? And it should be concise.
Rough Draft host Demian Farnworth has a habit of writing long content. But he still tries to be concise. That being said, if Demian can write in 200 words what was originally 1,000 — by all means, he should make it 200 (if you have the time, Demian will explain).
This is where you make your money.
In this 7-minute episode of Rough Draft with Demian Farnworth, you’ll discover:
- What you need to do to take charge of ridiculously long copy
- Why the first step in editing begins with a whiteboard and chair (you must sit in)
- Why you don’t need that introduction
- Advice from a French Symbolist poet about when to stop editing
Rough Draft on iTunes