Rough Draft host Demian Farnworth has a nice little treat for you today. His go-to formula whether he’s writing an article, landing page, email, or a LinkedIn profile summary.
He has used it so much it has become second nature. And should become second nature for you, too. It will help speed things along and allow you to structure difficult concepts and copy in a persuasive format.
Keep in mind, this formula not only works for short-form copy, but long form as well. Most successful sales letters are structured this way.
In this 7-minute episode of Rough Draft with Demian Farnworth, discover:
- How Demian found out about this formula (involves a television evangelist)
- His strong feelings about why everyone should learn copywriting
- How to make this formula second nature
- How to add variety to this formula
- A small challenge to you (involves this formula)
Rough Draft on iTunes
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