The Myth of the Magical Rolodex

The key to an effective content PR program is not having drinks with a bunch of reporters or bloggers.

Sure, it’s fun, but that won’t get you the story.

Discover what will on this episode of PR is Dead.

In this 17-minute episode of PR is Dead, you’ll learn:

• Why relationships are only a small part of the PR business
• Why good story pitches are so important
• How to build a relationship with a reporter

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PR is Dead on iTunes

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