Podcasting isn’t going anywhere. In fact, the data suggests that podcasting is only growing. But should you join the bandwagon and start one?
Here’s the thing: Podcasting is the only truly mobile medium. With a podcast, you can communicate with your audience while they are driving, exercising, or cleaning the house.
It’s hands-free and eyes-free. Unlike text or video.
Besides, a podcast allows a level of intimacy unlike any other medium. You are in people’s heads.
If you look around, it looks like everyone and their brother is launching a podcast. Should you? Or is podcasting just a bubble that will eventually burst?
Great questions. So, if you’ve ever even remotely entertained starting a podcast — and still have questions — this episode of The Lede is for you.
In this half-hour interview, Demian Farnworth grills Jerod Morris, a man who has spent four years in the trenches of podcasting, with his most basic questions and concerns about starting a podcast …
Particularly digging for that elusive factor behind all popular podcasts. And Jerod delivers.
In this tight, loaded episode of The Lede, you’ll also discover:
- The three questions that will help you decide if podcasting is right for you
- Lessons learned from promising, popular shows that ultimately failed
- Common misunderstandings about engaging with your podcast audience (that can stall growth)
- The surprisingly small amount of money you need to start a podcast
- What sort of shows iTunes accepts (and why you shouldn’t sweat the approval process)
- How to promote your show to build momentum in the critical early days
- And so much more!
The Lede on iTunes
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