“Drive-thru Bakery.�
That is the ad copy on a billboard for McDonald’s on Fairfax Avenue in Los Angeles.
Did you know the fast-food chain also serves baked goods? Now you do.
If you’re a busy Angeleno, why spend time parking and going in to a coffee shop to get a muffin or croissant when you can visit the convenient drive-thru bakery?
Since McDonald’s knows how to consistently serve its customers in new ways, the business thrives in the fast-food niche.
This week’s Copyblogger Collection is a series of three handpicked articles that will show you:
- How to determine if you’ve found the right niche
- How to express yourself with your content and get more business
- How to create the ultimate message for your clients and customers
Bonus tip: before you study the following lessons about pinpointing your niche, create a brand statement to clearly define what you do and whom you serve.
How to Know if You’re Entering a Viable Niche
Without peering into a crystal ball or making any claim about having psychic abilities, Sean D’Souza reveals How to Know if You’re Entering a Viable Niche.
You’ll learn how to perform proper research and take practical steps when you need to determine if your business idea is worth pursuing or if it might be a waste of time, energy, and resources.
Steal This Trick: What Confident Content Marketers All Have in Common
You may be concerned that you’ll never be able to stand out in a crowded niche.
In Steal This Trick: What Confident Content Marketers All Have in Common, Sonia Simone explains why focusing on a crowded niche is a smart content strategy — if you approach your topic with the right amount of weird.
Sonia says:
If you can get weird enough, you’ll find the readers who are longing to be part of your thing.
Discover how successful content marketers mix in their natural weirdness to connect with a large crowd (of other beautiful weirdos).
Beyond Niches: Tap Into This Psychological Driver to Create the Ultimate Message
Knowing you’ve found the right niche is a great feeling, but your work isn’t done.
Check out Demian Farnworth’s advice about getting to know your audience’s worldview in Beyond Niches: Tap Into This Psychological Driver to Create the Ultimate Message.
Our worldviews inform everything we do, so you’ll want to make sure you first identify your prospect’s worldview before you create content for him.
Find and serve your people
Use this post (and save it for future reference!) to help you select the right niche for your expertise so you’re well-positioned to serve your ideal clients and customers.
We’ll see you back here on Monday with a fresh article to kick off the week!
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