Master copywriter Eugene Schwartz often spent an entire week on the first 50 words of a sales piece — the headline and the opening paragraph.
Sound excessive?
Well, just imagine how disappointed you’d be after reading a killer headline for an article only to lose momentum and interest on the first sentence.
It happens. Here’s how not do that.
In this 11-minute episode of Rough Draft with Demian Farnworth, you’ll discover:
- The solitary purpose of your first sentence
- How using quotes to open an article can make you look stupid
- When statistics don’t work
- The $80 book every writer needs on his bookshelf
- The magic a question about truffle-hunting pigs can do for your article
- Demian’s favorite metaphor for explaining who he truly is
Rough Draft on iTunes
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