It’s a brilliant piece of native advertising.
Visually appealing and information rich, this sponsored content walks you through numerous variations of oysters, where they hail from, and interesting facts about each.
The New Orleans, we learn, was the preferred oyster of Jean Lafitte, and is the key to Oysters Rockefeller. The sweet and succulent Tangier oyster captivated Captain John Smith when introduced by Pocahontas, and the rest is history.
Next, you’re hit with the ultimate pairing sensation, as you imagine washing down these delicacies with a cold beer. Not just any beer, of course — a Guinness Extra Stout.
I don’t even like oysters, and this sounds amazing right now.
Where can you find out more about this native advertisement done right? You’ll have to read my latest column over at Say Daily:
Don’t Waste Your Time with Native Advertising (Do This Instead)
We’ll be talking about advertising strategies a lot this year here at Copyblogger and at New Rainmaker. There are tons of smart opportunities for writers, consultants and business owners — as long as you’re making smart choices with your investments of time and money. Stay tuned …
Reader Comments (9)
Nice info on Native Advertising, thanks for sharing 🙂
The particular image you used wouldn’t be so bad for an advertisement! The human face always a draws attention, some primal trigger at work. It works particularly well when the face is looking directly at you.
I’d never heard of the term ‘Native Advertising’ before.
It sounds similar to idea behind infographics (‘visually appealing and information rich…’).
Native advertising basically means it looks more like pure content than it looks like an ad.
I know there are so many people who wants to learn more about advertising. We are looking forward to hearing more from you and the whole CopyBlogger team Brian!
I enjoyed reading the full article on the other site. I have to agree that authenticity is definitely the one that is most important. If you lack consistency in your message, you’re confusing your audience about your brand’s “voice.”
In other words, if the message doesn’t fit your company’s brand, don’t use it at all, even if it brings in traffic. Nothing is more embarrassing for you as a company than confusing your newfound visitors with a mixed message.
I have never heard of native advertising before I read this!
First time I had heard of Native Advertising. Thanks for the marketing lesson!
Brian:
I was at a high-level internet business event 6 weeks ago where native advertising was discussed in great detail. But they missed one key point the you made in your article. That point is: “The best thing to sell with the kind of content that makes an advertisement “native” is more information. Provide independent value in your native advertisement that inherently creates a desire to discover even more.”
“Create the desire to discover even more” — that is a powerful concept that every marketer needs to keep at the front of his or her mind when writing ad copy.
Great stuff, Brian!
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